let's swatch the new Sephora Favorites Set

@laemekiia

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Promoted product

Sephora Favorites Gleamy Dreamy Set

Why it worked

The video leverages the popularity of "Sephora Favorites" sets, which offer a curated selection of popular beauty products at a perceived value. The creator's aesthetic, including manicured nails and a clean, organized background, appeals to a beauty-focused audience, while the close-up swatches provide clear product demonstrations.

Summary

The video showcases the "Sephora Favorites Gleamy Dreamy Set" by unboxing it and demonstrating individual products. The creator swatches several items from the set, including a highlighter stick, a dewy flush serum, a serum, and an eyeshadow stick, highlighting their textures and finishes.

Structure

1Unboxing the Sephora Favorites set
2Swatching a highlighter stick
3Swatching a dewy flush serum
4Showing a serum and a spray
5

Original caption

let’s swatch the new Sephora Favorites Gleamy Dreamy set 💕🌸✨ @sephora @Haus Labs @urban decay @Glow Recipe @LYS Beauty @The Ordinary @tarte cosmetics @ILIA Beauty @milkmakeup @Bobbi Brown #newsephorafavorites #unboxing #sephorafavorites #beautyunboxing #makeuphaul Unbox Best Sephora Favorites, Sephora essentials. Sephora recommendations. Sephora haul unboxing. beauty products. Sephora favorites.

More from @laemekiia

Product placement

Sephora Favorites Set (a beauty sampler kit that contains multiple makeup and skincare products) ACTS - it is the central item being showcased and unboxed. Removing it would change the video. Glow Recipe (a skincare brand) ACTS - its product is shown and swatched. Removing it would change the video. The Ordinary (a skincare brand) ACTS - its product is shown. Removing it would change the video. Milk Makeup (a makeup brand) ACTS - its product is shown. Removing it would change the video. Haus Labs (a makeup brand) ACTS - its product is shown. Removing it would change the video. Tarte Cosmetics (a makeup brand) ACTS - its product is shown. Removing it would change the video. ILIA Beauty (a makeup brand) ACTS - its product is shown. Removing it would change the video. Bobbi Brown (a makeup brand) ACTS - its product is shown. Removing it would change the video. Sephora (a beauty retailer) APPEARS - it is the brand that curated the set. Removing it would not change the video's content but would remove context.

On-screen text

@LeaFelicitas

Transcript

let's swatch the new Sephora Favorites Set 💕🌸✨ @sephora @Haus Labs @urban decay @Glow Recipe @LYS Beauty @The Ordinary @tarte cosmetics @ILIA Beauty @milkmakeup @Bobbi Brown #newsephorafavorites #unboxing #sephorafavorites #beautyunboxing #makeuphaul Unbox Best Sephora Favorites, Sephora essentials. Sephora recommendations. Sephora haul unboxing. beauty products. Sephora favorites.