i got the last one 🙊💋 @Sephora makeup experts kit!

@glambylayza

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SoundTikTok sound · original sound - prankswnoah

Promoted product

Sephora Favorites Makeup Experts Kit

3 videos3 creators

Why it worked

The video leverages the high-value, limited-edition nature of a popular beauty kit to create urgency and social proof, appealing to beauty enthusiasts looking for a deal.

Summary

The creator unboxes a Sephora Favorites Makeup Experts Kit, showing off the various full-size and mini beauty products included in the set. The video highlights the value of the kit by displaying each item individually.

Structure

1Creator shows the Sephora kit box
2Unboxing the kit contents
3Displaying individual makeup products
4Swatching products on hand

Product placement

Sephora Favorites Makeup Experts Kit (a) ACTS: the creator unboxes it and displays the contents; Sephora (b) APPEARS: brand name on the kit and bag; Natasha Denona (a) ACTS: the creator displays the palette; Huda Beauty (a) ACTS: the creator displays the primer; Mario (a) ACTS: the creator displays the lip product; Violette_FR (a) ACTS: the creator displays the balm; Ciate (a) ACTS: the creator displays the lip product; One/Size (a) ACTS: the creator displays the pink powder.

Original caption

i got the last one 🙊💋 @Sephora makeup experts kit! literally worth it!! 4 full size products plus amazing minis for $86?! Count me in 🙈 #unboxing #makeup #xyzcba #sephorafavorites

On-screen text

Sephora Favorites Makeup Experts Kit $85 Value $292