@brittandmitchworldwide — 130x breakout

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Why is no one talking about these INSANE croissant wheels in Melbourne...

@brittandmitchworldwide

13.4K followers · usually 1.9K views a post

Views

240.7K

Likes

9.2K

Comments

4.4K

Promoted product

croissant wheels

Why it worked

The video taps into the viral potential of visually appealing food content, specifically focusing on a unique and indulgent pastry. The "why is no one talking about this" hook creates intrigue, while the close-up shots of the filling and preparation appeal to viewers' senses and desire for novelty.

Summary

The video showcases decadent croissant wheels from Calle Bakery in Melbourne, highlighting their chocolate ganache filling and hot chocolate flavor. The creator expresses surprise that these pastries aren't more widely discussed and encourages viewers to try them before they sell out.

Structure

1Introduction to croissant wheels
2Filling the croissant with chocolate
3Adding cream and chocolate shavings
4Showcasing the finished product
5Creator enjoying the croissant
6Close-up of the croissant's interior

Product placement

Calle Bakery (ACTS - it is the place where the croissant wheels are sold, and the video shows them being prepared and eaten, implying it is a business that sells food. Removing it would change what happens in the video because the location of the food would be unknown.)

Original caption

📍📍HERE📍📍 Follow @brittandmitchworldwide for more epic Melb food spots 🍽️☕️ Croissant… or hot chocolate? Why not both? 🤯🥐🍫 When we saw these croissant wheels from Calle Bakery in Carlton North we knew we HAD to try them and WOW!!!! They live up to the hype! They are lined with a chocolate ganache, filled with hot chocolate, and they come in two flavours… the OG hot chocolate and the Dubai pistachio hot chocolate. 🤤 Only available Friday-Sunday for limited time so don’t miss out! @callebakery Which one are you choosing… OG or Dubai Pistachio? 👇 #melbo#melbournefoodo#melbourneeatso#melbournecafest#visitmelbournery