MELBOURNE YOU'RE NOT

@kimmyyliew

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SoundTikTok sound · Beat Hip Hop Melody Sampled

Promoted product

Maison Bake

Why it worked

The video leverages the 'hidden gem' and 'foodie discovery' trends by showcasing a unique, hard-to-find bakery with visually appealing pastries. The inclusion of a discount and a clear, albeit quirky, set of directions adds practical value for viewers interested in exploring Melbourne's food scene.

Summary

The video showcases a hidden bakery in Melbourne called Maison Bake, highlighting its unique pastries and drinks. The creator explores the alleyway entrance and reviews several items, including croissants, a truffle bun, tarts, and signature drinks, noting a 25% off soft opening discount.

Structure

1Introduction to a hidden Melbourne spot
2Revealing it's a bakery: Maison Bake
3Showcasing various pastries and drinks
4Reviewing specific items like croissants, truffle bun, and tarts
5

Original caption

25% off THIS WEEK. How many hidden spot is Melbourne hiding from us?! 📍 28 Corrs Ln, Melbourne   #melbournepastry #melbournecroissants #melbournedesserts #melbournebakery #hiddengems

More from @kimmyyliew

Product placement

Maison Bake: This is a bakery that sells pastries and drinks. It ACTS as the subject of the video. Removing it would change the video entirely. The name appears on signage, packaging, and cups.

On-screen text

MELBOURNE YOU'RE NOT GONNA BELIEVE THIS I FOUND ANOTHER HIDDEN SPOT IT'S A BAKERY EX AGATHE PATISSERIE TO FIND IT WALK THROUGH THIS WHICH I DON'T CAN GET OUT THESE PASTRIES MAISON BAKE JUST OPENED AND IT'S 25% OFF EVERYTHING FOR THEIR VERY SOFT OPENING ON THE RECEIPT GOT ME IMMEDIATELY WALNUT WOOD EVERYWHERE AND I'M A HERE'S WHAT I TRIED TO HELP YOUR INDECISIVE MINDS THE CROISSANT THE ORIGINAL IS CRISPY AND FLAKY HAM AND CHEESE OOZING WITH BECHAMEL I LOVE THIS THE TRUFFLE BUN HAS GREAT FLAVOUR CRUNCH CASHEW NUT COFFEE CARAMEL OVER THE STRAWBERRY SHORTCAKE OF COFFEE BASQUE CHEESECAKE INCREDIBLY SMOOTH WITH A CUSTARD LIKE THEIR SIGNATURE DRINKS THE PUDDING ON THE PUDDING LATTE AND IT SITS A SNACK LATTE LOOKS STUNNING PASTE IN IT OVERALL I PREFER FIND THEM ON CORRS LANE THROUGH THIS NARROW ALLEYWAY CHINATOWN LIKE A

Transcript

MELBOURNE YOU'RE NOT GONNA BELIEVE THIS I FOUND ANOTHER HIDDEN SPOT IT'S A BAKERY EX AGATHE PATISSERIE TO FIND IT WALK THROUGH THIS WHICH I DON'T CAN GET OUT THESE PASTRIES MAISON BAKE JUST OPENED AND IT'S 25% OFF EVERYTHING FOR THEIR VERY SOFT OPENING ON THE RECEIPT GOT ME IMMEDIATELY WALNUT WOOD EVERYWHERE AND I'M A HERE'S WHAT I TRIED TO HELP YOUR INDECISIVE MINDS THE CROISSANT THE ORIGINAL IS CRISPY AND FLAKY HAM AND CHEESE OOZING WITH BECHAMEL I LOVE THIS THE TRUFFLE BUN HAS GREAT FLAVOUR CRUNCH CASHEW NUT COFFEE CARAMEL OVER THE STRAWBERRY SHORTCAKE OF COFFEE BASQUE CHEESECAKE INCREDIBLY SMOOTH WITH A CUSTARD LIKE THEIR SIGNATURE DRINKS THE PUDDING ON THE PUDDING LATTE AND IT SITS A SNACK LATTE LOOKS STUNNING PASTE IN IT OVERALL I PREFER FIND THEM ON CORRS LANE THROUGH THIS NARROW ALLEYWAY CHINATOWN LIKE A