(2 months ago) BLONDE - BRUNETTE

@jcamilsss

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SoundTikTok sound · original sound - jcamilsss

Promoted product

Kristen Ess hair gloss

Why it worked

The video taps into a common beauty concern (hair color maintenance and at-home solutions) and leverages user-generated content trends by asking for community advice, fostering engagement.

Summary

The creator discusses her transition from blonde to brunette hair two months ago and how the color has faded. She is considering using the Kristen Ess hair gloss in the shade "Chocolate Cosmo" to refresh her color but is hesitant due to mixed reviews and asks for advice from viewers.

Structure

1Transition from blonde to brunette
2Color has changed/lightened
3Considering Kristen Ess hair gloss
4Concerns about mixed reviews and potential damage
5Asking for viewer advice

Product placement

Original caption

If you’re my hairdresser just keep scrolling #adviceneeded #blondetobrunette #hairtransformation #blondetobrown #kristenessgloss

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Let me know what you guys think

On-screen text

(2 months ago) BLONDE - BRUNETTE ADVICE NEEDED: at-home hair gloss It's been about two months since I made the switch from blonde to brunette and I'm definitely still loving it, but the colour has changed a little When I first got it it was more of like a rich chocolate brown it's definitely lightened up and I'm wondering if I should tone it up A big part of me going brunette was that I didn't wanna go to the hair salon every two months, so I was thinking about trying the Kristen Ess hair gloss I've seen a million people use this on TikTok and I feel like it kinda has mixed reviews I'm scared but I also am curious This is the colour chocolate Cosmo I've seen some people saying that it makes your hair too dark but I feel like I could just use like half the processing time or something like that Maybe mix it with like a leave in conditioner or something to dilute it a little bit? Or am I gonna like just completely mess up my hair? For context, I used to bleach my hair I recently got a gloss or like I guess a semi permanent dye and it's been about two months of grow out Also it looks different in the light In direct sunlight it looks much more coppery and bright and orange but you can definitely see like it's lighter on the ends and underneath You can see it's a little bit lighter I don't know Let me know what you guys think

Transcript

It's been about two months since I made the switch from blonde to brunette. And I'm definitely still loving it, but the color has changed a little. When I first got it, it was more of like a rich chocolate brown. Now, as you can see, it's definitely lighted up. And I'm wondering if I should tone it up. A big part of me going blonde was that I didn't want to go to the hair salon every two months. So I was thinking about trying the Kristen S hair gloss. I've seen a million people use this on Tik Tok and I feel like it kind of has mixed reviews. I'm scared, but I also am curious. This is the color chocolate Cosmo. I've seen some people saying that it makes your hair too dark, but I feel like I could just use like half the processing time or something like that. Maybe mix it with like a leaving conditioner or something to dilute it a little bit or am I going to like just completely mess up my hair? I don't know. For context, I used to bleach my hair. I recently got a gloss or like I guess a semi-permanent dye. And it's been about two months of growth out. Also looks different in the light. In direct sunlight, it looks much more coppery and bright and orange, but you can definitely see like it's lighter on the ends. And underneath you can see it's a little bit lighter. I don't know. Let me know what you guys think.