@jcamilsss — 306x breakout

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My friend has to borrow a dress for a wedding where she's gonna see her ex

@jcamilsss

157.4K followers · usually 15.1K views a post

Views

4.6M

Likes

415.1K

Comments

1.9K

1.6K

Why it worked

The video taps into a relatable social scenario (seeing an ex) and uses a popular format (dress try-on haul) to engage viewers. The creator's descriptive language and direct request for audience participation encourage comments and interaction.

Summary

The creator tries on several dresses for a friend who needs to borrow one for a wedding where she will see her ex. She showcases a brown, a red, a black, a floral pink, a mint green floral, and a light pink floral dress, describing the style and feel of each. She asks viewers to help her choose her favorite option.

Structure

1Introduction and premise
2Trying on the brown dress
3Trying on the red dress
4Trying on the black dress
5Trying on the pink floral dress
6Trying on the mint green floral dress
7Asking for viewer's favorite

Call to action

Ok let me know which one is your favorite

On-screen text

My friend has to borrow a dress for a wedding where she's gonna see her ex so help me pick the options! This is the one that got away for me I still have not worn this to a wedding and someone needs to get some good use out of it Really brings the drama It's very chic and I think she would look great in this one This one is like ultra revenge dress. Similar vibe to the first one with the cape but obviously the red takes it to another level I wore this in black to another wedding and got so many compliments Next! This one is also so chic This one just looks expensive This is giving woman you are not the girl that he knew when you dated Also the little flower is just This one would slay This one is a little less dramatic but it's very sexy Doesn't matter how great your relationship is now we always have to look hot in front of our ex Little ruffle detailing is so pretty Corset obviously snatches you up but it still feels pretty comfortable to wear This is giving ethereal very romantic super super pretty Ok this last one Probably the most casual of all of them, but still so nice I like the effortless sort of draping the little rose, open back It's just super pretty Definitely a super cute option especially for late summer Ok let me know which one is your favorite I might have to give her a couple to try