The video leverages the star power of Hailey Bieber and the established brand recognition of Gap, creating a visually appealing and aspirational advertisement for their denim collection.
Summary
This video showcases a collaboration between Hailey Bieber and Gap, focusing on denim jeans. It features Hailey modeling various denim outfits and highlights the "Hailey Jean" and the "Est. 1996" collection.
Structure
1Hailey Bieber and Gap collaboration announced
2Hailey modeling jeans in different settings
3Close-up on denim and Gap branding
4Introduction of 'The Hailey Jean'
Original caption
direct 🔗 in bio <3 drops tmr 👖🩵 #gap #haileybieber #collab #jeans #bieber
More from @nikashops
More breakout videos from this creator.
5
Display of 'Est. 1996' collection
6Gap logo reveal
Product placement
Gap (clothing brand): Appears as a logo and on clothing tags. Removing it would change the context of the collaboration. Hailey Bieber (person): Appears as the model and collaborator. Removing her would change the video.
On-screen text
HAILEY
BIEBER
X GAP
1996
Jeans!
The only fits
worth trying.
The New
Denim
Rules
Est. 1996
GAP
Transcript
If you need me call me
No matter where you are
No matter how far
Don't worry baby
Just call my name
I'll be there in a hurry
Don't worry baby
'Cause baby there ain't no
(music starts)