Huda Beauty: $25 vs Dollar Tree: $1.25

@mainstmuse

397.1K followers · usually 9.7K views a post

Views

379.5K

Likes

26.5K

Comments

368

Shares

5.0K

SoundTikTok sound · original sound - mainstmuse

Promoted product

Lip Liner Stain Pen

Why it worked

The video taps into the popular 'dupe' trend, offering a high-end beauty product comparison at a significantly lower price point, which appeals to budget-conscious consumers.

Summary

The creator compares a Huda Beauty lip liner ($25) to a Dollar Tree lip liner stain pen ($1.25) to see if it's a dupe. She tries the Dollar Tree product, noting its thin, watery feel and long-lasting stain, ultimately deeming it a worthwhile purchase for the price.

Structure

1Introduction comparing Huda Beauty and Dollar Tree lip liners
2Showcasing the Dollar Tree lip liner shades
3Applying the Dollar Tree lip liner
4Reviewing the feel and longevity of the lip liner
5Concluding with a positive recommendation

Original caption

Is this dollar tree find a dupey for huda beauty?! The price difference is out of this world…$25 vs $1.25…watch and find out! You know I love a good dollar tree find especially when it’s similar to a high end beauty product. I was so excited when I came across this lip liner stain pen, I instantly put it in my cart! #dollartree #dollartreebeauty #dollartreedupe #dollartreefinds #dollartreemakeup

More from @mainstmuse

Product placement

Huda Beauty: a high-end beauty brand that sells makeup. It appears in the video as a comparison point for a cheaper product. Removing it would change the video's topic. Dollar Tree: a discount variety store chain. It appears in the video as the location where a makeup product was purchased. Removing it would change the video's topic. Lip Liner Stain Pen (Dollar Tree brand): a makeup product that is applied to the lips. It is demonstrated in the video. Removing it would change the video's topic.

Call to action

Get this

On-screen text

Huda Beauty: $25 vs Dollar Tree: $1.25 Is it a dupe?!

Transcript

Huda Beauty lip liner stain $25 versus Dollar Tree $1.25. Is it a dupe? Let's snag it and let's see what this is all about. But first, let me show you the colors that it comes in. There's three of them. We have Willow, Rosewood, and Camellia. You know I'm gonna go with Willow because that one is more of a brown tone. But these are the shades that we are working with. I'm gonna snag this. I'm gonna take my lipstick off and we're gonna give this a try and see what it's all about and see if it's worth the buck 25. We're gonna try this. Okay, so I'm gonna try to meet out my lips a little bit. Dollar 25. Possibly a Huda Beauty dupe. Here's what we're looking like. Not as brown as I was hoping for, but we're here about the product, not the color. So thin, literally feels like water. I love a stain, they last so long. It literally is like nothing on my lips. I don't know how long this pen will last or if it will dry out quick, but for a dollar 25, instant yes for me. Feels like I have literally nothing on my lips. So nice. So yes, get this.