Okay friends…if you’re going to keep using hot tools like me, we have to be protecting our hair first!

@mainstmuse

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Promoted product

Hairitage

Hairitage by Mindy

Why it worked

The creator effectively demonstrates the practical application and benefits of the Hairitage products, making them relatable and desirable to viewers concerned about heat damage and hair styling. The "paid partnership" disclosure and mention of Walmart also provide clear purchase intent and accessibility.

Summary

The creator shares her favorite affordable hair products from Hairitage, "Play It Cool" and "Fry No More," which she uses to protect her hair from heat styling and add volume. She demonstrates how she uses them on wet hair before blow-drying and on dry hair for touch-ups, highlighting their benefits and affordable price point available at Walmart.

Structure

1Introduction to hair protection
2Showcasing Hairitage products
3Demonstrating product use on wet hair
4Demonstrating product use on dry hair

Original caption

Okay friends…if you’re going to keep using hot tools like me, we have to be protecting our hair first! @Hairitage “Play It Cool” is my go to before heat styling, while “Fry No More” is perfect for dry hair when you’re going back in with the hot tools for touch ups. Both of these products protect up to 450°F without weighing my hair down…and the best part is, they’re so affordable! Trust me when I tell you, you will very quickly add these to your Walmart favorite things list! #hairitagepartner #affordablehaircare #walmartmusthaves #walmartfinds #hairstyle

More from @mainstmuse

Product placement

Hairitage "Play It Cool" (acts: protects hair from heat styling, adds volume, absorbs oil; removing it would change the hair styling process) Hairitage "Fry No More" (acts: protects hair from heat styling, perfect for dry hair touch-ups; removing it would change the hair styling process) Walmart (appears: store where products are sold; removing it would not change what happens in the video)

Call to action

Next time you're at Walmart, pick these up.

On-screen text

@Hairitage

Transcript

Okay friends…if you’re going to keep using hot tools like me, we have to be protecting our hair first! @Hairitage “Play It Cool” is my go to before heat styling, while “Fry No More” is perfect for dry hair when you’re going back in with the hot tools for touch ups. Both of these products protect up to 450°F without weighing my hair down…and the best part is, they’re so affordable! Trust me when I tell you, you will very quickly add these to your Walmart favorite things list! After I wash my hair, I use Play It Cool. I use this on my wet hair and I use this before I dry it. It adds a protective hydration and it also helps shielding against heat. But on those days where my hair was, you know, cute yesterday and today it needs a little bit of help, I use Fry No More before I touch it up. It also helps protect against heat and it adds weightless volume while absorbing oil. Now I call that a win-win. Plus there's none of that yucky stuff in here. No sulfates, no parabens, no silicone, and that's just to name a few. The fact that this stuff actually works without breaking the bank. It checks all my budget loving boxes. Next time you're at Walmart, I promise you, pick these up and then you can come back here and thank me.