Is it a pet store, or just a dog store?

@lucygoosiecats

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SoundTikTok sound · original sound - lucygoosiecats

Promoted product

Lucy Goosielucygoosiecats.com

Match your unique cat to individualized toy and game recommendations! Determined by your cat

Why it worked

The video taps into a common pain point for pet owners with multiple types of pets: the lack of specialized products for less common pets. By highlighting the abundance of dog products and the scarcity for other animals, it creates a clear market gap that the promoted cat-only store aims to fill, making it a relevant and potentially viral solution.

Summary

The creator compares the number of dog toys sold by Petco, PetSmart, and Chewy, highlighting that a large percentage of their offerings are for dogs. They then introduce "Lucy Goosie," a new cat-only store, emphasizing its focus on unique cat needs and a customized shopping experience.

Structure

1Comparing dog toy offerings from major pet stores
2Introducing a new cat-only store concept
3Highlighting the unique needs of cats

Original caption

Is it a pet store, or just a dog store? I’m thinking we should start opening stores exclusively for specific animals…like cats #cat #cats #catsvsdogs #lucygoosiecats

More from @lucygoosiecats

Product placement

DOGCO: APPEARS - A logo appears at the top of the screen. Removing it would not change what happens in the video. PETCO: ACTS - The video states that Petco sells a certain number of toys. Removing this would change what happens in the video. PETSMART: ACTS - The video states that PetSmart sells a certain number of toys. Removing this would change what happens in the video. DOGWY: APPEARS - A logo appears at the top of the screen. Removing it would not change what happens in the video. CHEWY: ACTS - The video states that Chewy sells a certain number of toys. Removing this would change what happens in the video. LUCY GOOSIE: ACTS - The video introduces Lucy Goosie as a cat-only store and discusses its features. Removing this would change what happens in the video.

Call to action

If you would support us early before the store opens later this year, you can head to LucyGoosieCats.com!

On-screen text

DOGCO PETCO SELLS 2,883 WEBSITE ACROSS FOUR DIFFERENT ANIMAL CATEGORIES. 65% DOG STORE 65% OF THOSE ARE FOR DOGS. DOG PETsmart PETSMART SELLS 2,676 TOYS ON THEIR WEBSITE ACROSS FOUR DIFFERENT ANIMAL CATEGORIES. 73% DOG STORE 73% OF THOSE DOGWY CHEWY SELLS 12,057 TOYS IN THEIR ANIMAL CATEGORIES. 70% DOG STORE 70% IS JUST FOR DOGS. SO CATS ONLY STORE TO THE UNIQUE NEEDS AND PREFERENCES WITH A CUSTOMISED SHOPPING EXPERIENCE AND TOY CYCLING. LUCY GOOSIE It's so meow! 0% DOG STORE 100% CAT STORE DOGS AND 100% IF YOU WOULD SUPPORT US EARLY OPENS LATER THIS YEAR, LucyGoosieCats.com! TO LUCY GOOSIE CATS.COM. SIDE NOTE, I RESEARCHING THE NUMBERS FOR THIS VIDEO BECAUSE THERE IS NOTHING FOR SMALL ANIMALS AND BIRDS THERE'S LITERALLY NOT EVEN LIKE A ENRICHMENT CATEGORY ON STORES WEBSITES FOR THESE ANIMALS OF PEOPLE KEEP AS PETS. BUT I AM NOT KNOWLEDGEABLE ENOUGH AND THEIR SPECIES TO OPEN UP A STORE EXCLUSIVELY BUT REALLY HOPE WORK AND GIVES CAUSE YOU DESERVE MUCH AS THE OWN THING TOO.

Transcript

Is it a pet store, or just a dog store? I’m thinking we should start opening stores exclusively for specific animals…like cats #cat #cats #catsvsdogs #lucygoosiecats PETCO SELLS 2,883 WEBSITE ACROSS FOUR DIFFERENT ANIMAL CATEGORIES. 65% DOG STORE 65% OF THOSE ARE FOR DOGS. PETSMART SELLS 2,676 TOYS ON THEIR WEBSITE ACROSS FOUR DIFFERENT ANIMAL CATEGORIES. 73% DOG STORE 73% OF THOSE CHEWY SELLS 12,057 TOYS IN THEIR ANIMAL CATEGORIES. 70% DOG STORE 70% IS JUST FOR DOGS. SO CATS ONLY STORE TO THE UNIQUE NEEDS AND PREFERENCES WITH A CUSTOMISED SHOPPING EXPERIENCE AND TOY CYCLING. LUCY GOOSIE It's so meow! 0% DOG STORE 100% CAT STORE DOGS AND 100% IF YOU WOULD SUPPORT US EARLY OPENS LATER THIS YEAR, LucyGoosieCats.com! TO LUCY GOOSIE CATS.COM. SIDE NOTE, I RESEARCHING THE NUMBERS FOR THIS VIDEO BECAUSE THERE IS NOTHING FOR SMALL ANIMALS AND BIRDS THERE'S LITERALLY NOT EVEN LIKE A ENRICHMENT CATEGORY ON STORES WEBSITES FOR THESE ANIMALS OF PEOPLE KEEP AS PETS. BUT I AM NOT KNOWLEDGEABLE ENOUGH AND THEIR SPECIES TO OPEN UP A STORE EXCLUSIVELY BUT REALLY HOPE WORK AND GIVES CAUSE YOU DESERVE MUCH AS THE OWN THING TOO.