this is my cat Marshall

@lindseykuzmin

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SoundTikTok sound · original sound - lindseykuzmin

Promoted product

Chewychewy.com

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9 videos7 creators

Why it worked

The video leverages the inherent cuteness and humor of a cat in human-like scenarios, specifically a cat "working" for a pet supply company. The "employee of the month" awards and the cat's diligent "testing" of products create a relatable and entertaining narrative that appeals to pet owners and aligns with the brand's target audience.

Summary

The video humorously presents a Sphynx cat named Marshall as an employee of Chewy, showcasing him "testing" various pet products like beds, scratchers, toys, and treats. It highlights his dedication to his "job" and implies his approval is essential for Chewy products.

Structure

1Introduction of cat Marshall and his "job" at Chewy
2Marshall "testing" Chewy products (boxes, beds, scratchers, toys)

Original caption

I guess somebody has to keep the quality standards high @Chewy 🫡 Use code KUZMIN10 for 10% off Frisco products! #ChewyPartner

More from @lindseykuzmin

Product placement

Chewy: ACTS - it is a pet supply retailer whose boxes are delivered to the creator's home and whose products (beds, scratchers, toys, treats) are shown being tested by the cat. Removing it would change what happens in the video. Frisco: ACTS - it is a brand of pet products sold by Chewy, and a discount code is offered for it. Removing it would change what happens in the video. Vital Essentials: ACTS - it is a brand of freeze-dried cat treats shown being taste-tested by the cat. Removing it would change what happens in the video. PureBites: ACTS - it is a brand of freeze-dried cat treats shown being taste-tested by the cat. Removing it would change what happens in the video.

Call to action

Use code KUZMIN10 for 10% off Frisco products!

On-screen text

this is my cat Marshall and I recently discovered that he has been working for Chewy this whole time and they've been really happy with his performance employee of the month six months in a row that's impressive it's all making sense random Chewy boxes keep showing up at our door job very seriously he's doing it all every box gets inspected inside and out every bed gets tested every scratcher gets approved every toy gets evaluated if you ask Marshall I think he would say that the taste testing most important part of the job this is the whole reason he initially applied for this position did I mention he also oversees the entire clothing department yeah I've started to think he's the one keeping this entire place running if you're looking for Marshall approved products Chewy has you covered

Transcript

this is my cat Marshall and I recently discovered that he has been working for Chewy this whole time and they've been really happy with his performance employee of the month six months in a row that's impressive but looking back it's all making sense why all these random Chewy boxes keep showing up at our door Marshall takes his job very seriously he's doing it all every box gets inspected inside and out every bed gets tested every scratcher gets approved every toy gets evaluated if you ask Marshall I think he would say that the taste testing most important part of the job this is the whole reason he initially applied for this position did I mention he also oversees the entire clothing department yeah I've started to think he's the one keeping this entire place running so if you're looking for Marshall approved products Chewy has you covered