Turns out just copying Shopify works.

guy right here increases conversion rate by 13% simply by copying Shopify's checkout page. So you can see here before his checkout had a large footer, the products were front and center and the checkout button was pushed to the side. But after he removed the distractions, moved the products to the side and made the checkout button the focal point. And the result is a 13% increase in conversions. It makes sense, right? Shopify has processed billions of transactions and that their checkout flow must have billions of micro-learnings built into it. And this is a great example of copying what works. Another founder increased sign ups by 21% simply by copying Stripe's onboarding flow. So here's the lesson. Don't copy your competitors. Copy companies that have already spent billions of dollars optimising the customer experience. Because the fastest way your marketing isn't always to invent something new. Sometimes it's just to borrow what already works because.