Last week

@april_grove

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SoundTikTok sound · original sound - april_grove

Why it worked

The video resonates with viewers by sharing a relatable life event (moving) and a common aspiration (simplifying life). The "before and after" aspect, showing the journey from a larger home to a smaller one, combined with the positive outlook on the new rental, creates an engaging narrative.

Summary

The video documents a couple's move from their 1400 sq ft home into a smaller rental property. They packed their belongings into a U-Haul trailer using two Subaru Imprezas and a Toyota 4Runner, driving for seven hours to their new location. The video showcases the process of packing and then gives a sneak peek of their new, smaller home.

Structure

1Packing up the old home
2Loading the moving trailer
3Driving to the new location
4Showing the empty old home
5Giving a sneak peek of the new rental
6Expressing contentment with the new life

Product placement

U-Haul trailer: it is used to transport the couple's belongings. Removing it would change what happens in the video. U-Haul logo: appears on the trailer. Removing it would not change what happens in the video. Subaru Impreza: two cars used to move belongings. Removing them would change what happens in the video. Toyota 4Runner: one car used to move belongings. Removing it would change what happens in the video.

Call to action

Original caption

We did it!!! #tinyhomeliving #downsizing #simplifying #renting #childfreeadventures

More from @april_grove

On-screen text

Last week Last week my husband and I packed up into a into a 6 by 12 moving trailer. Two Subaru Imprezas and a Toyota 4 runner with our three senior Moved out of state. Moved out of state. Drove for almost seven hours, all the while it's like all the while it's like 90 degrees. All All in the pursuit of a smaller home and a simpler life. We weren't sure We weren't sure if the trailer was gonna fit all of our stuff, and truly, we and truly, we barely made it. We packed about We packed about 90% of our stuff the first day, took a break for took a break for the evening and then started again the next We left We left behind the first home we that we purchased in that we purchased in 2019 that we purchased in 2019 for really cheap with a really low interest rate, which a lot of people have which a lot of people have opinions about, but it's our life and we decided that we and we decided that we no longer needed this huge and we decided that we no longer needed this huge responsibility. So here's the first So here's the first sneak peek at our new which is a rental, just feels just feels like we have just feels like we have our own little slice of paradise in an amazing in an amazing community surrounded by trees, friendly friendly neighbors and truly stunning views that I'll share at some point soon. Follow along Follow along to see this process unfold. 😉

Transcript

Last week my husband and I packed up our 1400 square foot home into a 6 by 12 moving trailer. Two Subaru Imprezas and a Toyota 4 runner with our three senior pets moved out of state. Drove for almost seven hours, all the while it's like 90 degrees. All in the pursuit of a smaller home and a simpler life. We weren't sure if the trailer was gonna fit all of our stuff, and truly, we barely made it. We packed about 90% of our stuff the first day, took a break for the evening and then started again the next. We left behind the first home we that we purchased in 2019 that we purchased in 2019 for really cheap with a really low interest rate, which a lot of people have opinions about, but it's our life and we decided that we no longer needed this huge responsibility. So here's the first sneak peek at our new which is a rental, but just feels like we have our own little slice of paradise in an amazing community surrounded by trees, friendly neighbors and truly stunning views that I'll share at some point soon. Follow along to see this process unfold. 😉

Stay tuned… @Business Insider 🙈🙊 #renting #tinyhome #homeownership #unconventi