POOL PASS DIARIES: NYC THE WILLIAM VALE

@awaywithnia

45.9K followers · usually 3.2K views a post

Views

22.1K

Likes

646

Comments

2

Shares

469

SoundTikTok sound · Rumba - Dubba

Promoted product

The William Vale

A design-forward luxury hotel in Williamsburg, Brooklyn with skyline views, rooftop dining, and elevated stays in the heart of Brooklyn.

Why it worked

The video effectively combined aspirational lifestyle content with practical information about booking a desirable experience. The visually appealing setting, the partnership with Sephora, and clear details on pricing and access created a strong incentive for viewers to consider visiting.

Summary

This video showcases the Sephora Summer Club experience at The William Vale hotel in Brooklyn, NYC. It highlights the luxurious rooftop pool, curated cocktails, food, and beauty products available, emphasizing it as an ideal summer escape.

Structure

1Introduction to the Sephora Summer Club at The William Vale
2Showcasing the luxurious pool and amenities
3Highlighting food, drinks, and Sephora's presence
4Detailing day pass information and pricing

Original caption

This might be NYC’s pool of the summer💦☀️ #thingstodoinnyc #nycrecs #nycsummer

More from @awaywithnia

Product placement

Sephora: Appears as a logo on the pool inflatables, on pillows, and as a brand name on a structure. It also appears as a vending machine stocked with beauty products. Removing it would change the branding of the event but not the core function of the pool. Sephora Summer Club: Appears as a branded event at The William Vale. Removing it would change the branding of the event but not the core function of the pool. The William Vale: Appears as the name of the hotel and the location of the pool. Removing it would change the location of the video but not the core function of the pool. Resort Pass: Appears as a platform to book day passes. Removing it would change how viewers can book the experience but not the experience itself.

Call to action

check out resort pass

On-screen text

POOL PASS DIARIES: NYC THE WILLIAM VALE SEPHORA WELCOME BACK TO POOL PASS DIARIES, WHERE I SPEND THE SUMMER FINDING NEW YORK CITY'S ONE PASS AT WE'RE AT THE WILLIAM VALE IN WILLIAMSBURG WHERE SEPHORA HAS COMPLETELY TRANSFORMED THE ROOFTOP POOL INTO THE SEPHORA SUMMER CLUB THE SECOND YOU FEELS LIKE YOU STEP STRAIGHT INTO A LUXURY RESORT FROM THE CURATED COCKTAILS AND DELICIOUS TO A SEPHORA VENDING MACHINE STOCKED BEAUTY FAVOURITES, EVERY DETAIL IS DESIGNED FOR THE ULTIMATE SUMMER DAY. DAY PASSES START AT JUST $85 ON RESORT PASS AND INCLUDE ACCESS TO THE ROOFTOP LOUNGE SEATING, AND COMPLIMENTARY SUNSCREEN STATIONS. PERFECT SPOT TO RELAX, RECHARGE, AND ENJOY A LITTLE SUMMER ESCAPE IN THE DURING THE DAY. THE POOL IS FAMILY FRIENDLY WITH DESIGNATED KID FRIENDLY Hours FROM 8 THEN IT BECOMES ADULTS ONLY AFTERWARDS, MAKING IT A GREAT OPTION WHETHER FAMILY RELAXING DAY WITH FRIENDS. VIEWS, SUMMER VIBES, AND UNIQUE SEPHORA TOUCHES THROUGHOUT THE SPACE. EXPERIENCE THAT OFFERS SOMETHING FOR EVERYONE. SO IF YOU'RE LOOKING TO BOOK A DAY LIKE THIS CHECK OUT RESORT SEE YOU AT THE NEXT POOL THE WILLIAM VALE 111 N 12th St, Brooklyn, NY 11249

Transcript

Welcome back to pool pass diaries, where I spend the summer finding New York City's one pass at. We're at the William Vale in Williamsburg where Sephora has completely transformed the rooftop pool into the Sephora Summer Club. The second you step straight into a luxury resort from the curated cocktails and delicious to a Sephora vending machine stocked beauty favorites, every detail is designed for the ultimate summer day. Day passes start at just $85 on Resort Pass and include access to the rooftop lounge seating, and complimentary sunscreen stations. Perfect spot to relax, recharge, and enjoy a little summer escape in the. During the day, the pool is family friendly with designated kid friendly hours from 8 to 12. Then it becomes adults only afterwards, making it a great option whether family, relaxing day with friends. Views, summer vibes, and unique Sephora touches throughout the space. Experience that offers something for everyone. So if you're looking to book a day like this, check out Resort Pass. See you at the next pool. The William Vale, 111 N 12th St, Brooklyn, NY 11249.