Why it worked
The video leverages the personal connection and excitement between two well-known personalities, Paris Hilton and Lele Pons, to share a heartwarming life event. The promotion of their joint show and Paris's pet product line is integrated naturally within this personal narrative.
Summary
Paris Hilton shares a lighthearted moment with Lele Pons, who is announcing her pregnancy with baby Eloise. The video also promotes their show "Suite 305" on Netflix and Paris Hilton's "Paris & Pups" toy line available at Walmart.
Structure
- 1Paris Hilton introduces the topic of Lele Pons' pregnancy announcement.
- 2Lele Pons playfully interacts with Paris Hilton.
- 3Paris Hilton mentions their show "Suite 305" on Netflix.
- 4Paris Hilton promotes her "Paris & Pups" brand and Walmart.
Product placement
Lele Pons (person) - appears. Removing her would change the video. Paris Hilton (person) - appears. Removing her would change the video. Eloise (person) - mentioned as a baby. Removing her would change the video. Hilton Pets (brand) - appears as a watermark/logo. Removing it would not change the video. Paris and Pups (brand) - appears as a watermark/logo and is mentioned in the caption and creator bio. Removing it would not change the video. Walmart (retailer) - appears as a watermark/logo and is mentioned in the caption and creator bio. Removing it would not change the video. Netflix (streaming service) - appears as a watermark/logo and is mentioned in the caption. Removing it would not change the video. iHeartRadio (company) - appears as a watermark/logo and is mentioned in the caption. Removing it would not change the video.
Call to action
Check out our episode of #Suite305 , out now on @Netflix @iHeartRadio