#BehindTheSliving for my new collection with @Betsey Johnson 🎀✨

@parishilton

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SoundTikTok sound · original sound - parishilton

Promoted product

Paris & Pups

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3 videos

Why it worked

The video leverages Paris Hilton's established "Sliving" brand and her collaboration with a well-known designer, Betsey Johnson, to create visually appealing content. The inclusion of her pet product line with a clear call to action to a major retailer like Walmart likely drove engagement and clicks.

Summary

Paris Hilton showcases several outfits from her new collection in collaboration with Betsey Johnson. The video also promotes her "Paris & Pups" toy line available at Walmart.

Structure

1Introduction with Betsey Johnson collaboration
2Showcasing white outfit
3Showcasing pink sequined dress
4Showcasing silver sparkly dress
5

Original caption

#BehindTheSliving for my new collection with @Betsey Johnson 🎀✨ Which look is your fave? 👀💖

More from @parishilton

Product placement

Betsey Johnson (brand): ACTS - appears as a collaborator on a fashion collection, and the creator is wearing outfits from this collection. Removing it would change the context of the video. Paris Hilton (creator): APPEARS - the creator is the subject of the video, but her personal brand is not being promoted. Removing her would change the video. Paris Pups (product): ACTS - a toy line for pets. Removing it would change the video. Walmart (retailer): ACTS - the creator directs viewers to Walmart to shop for the Paris Pups toy line. Removing it would change the video.