This is what you've been missing from your makeup routine...

@jaynadavis

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e.l.f. Cosmetics Power Grip Rose Setting Spray

Why it worked

The video effectively showcases a desirable makeup finish (glowy and hydrated) and directly links it to a specific, accessible product. The creator's personal endorsement and demonstration, combined with the visual appeal of the product and its results, likely resonated with viewers seeking similar effects.

Summary

The creator demonstrates how to achieve a dewy makeup finish using the e.l.f. Cosmetics Power Grip Rose Setting Spray. She explains how it hydrates, adds glow, and locks makeup in place, pairing it with the Power Grip Primer for a complete routine.

Structure

1Intro and problem statement (matte makeup)
2Introducing the e.l.f. setting spray
3Demonstrating the spray's application and effect
4Highlighting the glow and finish
5Showing the spray paired with primer
6Call to action to check bio link

Product placement

e.l.f. Cosmetics Power Grip Rose Setting Spray: ACTS - it is used to set makeup and provide a glowy finish. Removing it would change the final look of the makeup. #elfpartner: APPEARS - it is a hashtag indicating a partnership, does not affect the video content.

Original caption

When it comes to getting a glowy finish on your makeup the setting spray you use will make a huge difference on the finish of your makeup. The @e.l.f. Cosmetics Power Grip Rose Setting Spray not only is this going to hydrate my face but the pink pearl adds just the right fresh highlight. #SettingSpray #Makeup #BeginnerMakeup #elfpartner #elfcosmetics

More from @jaynadavis

Their other posts in the index, biggest breakout first.

Call to action

I'm going to leave a link in my bio so you can grab the setting spray that everybody's been talking about.

On-screen text

#elfpartner

Transcript

This is what you've been missing from your makeup routine... The setting spray you use, that's what's gonna make our break your makeup. See after powder your makeup is locked in, but I'm looking a little too matte. See that new elf Power Grip Rose Setting Spray, this is gonna save the day. This is gonna add the perfect amount of glow and shine, it's gonna lock in my makeup and make the finish look how I like it. And do you see that glow? I'm gonna let it dry down, but do you see that glow that glistens? This is how I like my makeup to look. I love this one because it has that pink pearl, you see that shimmer? It has rose water, niacinamide. So that's what leaves it this like fresh and glowy look. It also pairs really well with the Power Grip Primer. I use this underneath my makeup so it helps prep the skin. The setting spray goes on top to lock in everything and bring back that glow. I'm gonna make sure I leave a link in my bio so you can grab the setting spray that everybody's been talking about.