Your new favorite 5min makeup tutorial

@jaynadavis

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Chanel Beauty Complexion Touch

Why it worked

The video likely performed well due to its focus on a 'no-makeup makeup' look, which is a popular trend. The creator's use of multiple high-end and popular skincare/makeup products, combined with a quick and easy application process, appeals to viewers seeking effortless beauty routines.

Summary

The creator demonstrates a quick 5-minute makeup routine using a variety of skincare and makeup products for a natural, dewy finish. She highlights several products, including Chanel's Complexion Touch, Merit's serum and mascara, and Rhode's glazing milk, emphasizing their ability to create a 'skin-like' appearance.

Structure

1Introduction and showing Chanel Complexion Touch
2Applying skincare: Rhode Glazing Milk, Merit Serum, La Roche-Posay Sunscreen
3Applying Chanel Complexion Touch with fingers
4Applying Refy Water Color Bronzer and Blush
5Applying Merit Clean Volume Mascara
6Setting with Charlotte Tilbury powder
7

Original caption

Replying to @samantha🧚🏽 doing a full face of water tints using @chanel.beauty complexion touch & @REFY water color bronzer & blush @rhode skin glazing milk @LaRochePosayUS sunscreen @MERIT Beautygreat skin serum & clean volume mascara #watertint #watercolormakeup #glowymakeup #skinlikemakeup #makeuptutorial

More from @jaynadavis

Their other posts in the index, biggest breakout first.

Final look and commentary

Product placement

Chanel Beauty Complexion Touch: acts - it is a makeup product applied to the face, changing the appearance. Removing it would change the video's outcome. Refy Beauty Water Color Bronzer & Blush: acts - they are makeup products applied to the face, changing the appearance. Removing them would change the video's outcome. Rhode Skin Glazing Milk: acts - it is a skincare product applied to the face, providing a glow. Removing it would change the video's outcome. La Roche-Posay US Sunscreen: acts - it is a skincare product applied to the face, providing sun protection. Removing it would change the video's outcome. Merit Beauty Great Skin Serum: acts - it is a skincare product applied to the face, providing a glow. Removing it would change the video's outcome. Merit Beauty Clean Volume Mascara: acts - it is a makeup product applied to the eyelashes, changing their appearance. Removing it would change the video's outcome. Charlotte Tilbury: appears - it is a makeup product shown on screen, but its specific function in this video is not detailed beyond being a powder. Removing it would not significantly change the video's outcome as it's not actively used for a specific effect. Chanel: appears - it is a logo on the makeup product, not acting independently. Removing it would not change the video's outcome.

On-screen text

Your new favorite 5min makeup tutorial

Transcript

from this, this, I finally got the full size of the le beige touch detente for a fresh complexion touch. And B10. Let's do a 5-minute glam. First, the toner, road glazing milk. That's the glow. And the Merit Great Skin Serum. It's great. Sunscreen. La Roche-Posay. It comes with this little brush. Look at it. I don't mind using my fingers. Looks like when you pump it out and then go in this is where I like to put it when I'm doing like a quick quick makeup where I want it to look like I have like something on but not like concealer. I just love what it gives, okay? That's it. It's very simple. But I feel like this is what I've been missing when it comes to like no makeup makeup. It's something that I can just throw on and it doesn't look like concealer. It literally looks like my skin. Up close. Just melts into the face. And the blush and shade Soul. So it's really not dark. Just the tiniest bit. Of bronze. I'm excited for more drugstore brands to come out with this water tint kind of formula. It's very, very natural. And then the blush I say I'll do the lashes. My brown version of the Merit Clean Volume Lash. And the lashes. Going with my Charlotte Tilbury and then that's it. This is the perfect thing if you really, really want a full glam look when you really want to look like you have no makeup on. I mean, this is really just changed the way my makeup has looked. It's crazy. I love this. Okay. That's it. Okay, bye.