This is what's messing up your makeup as a beginner...

@jaynadavis

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Why it worked

The video addresses a common beginner makeup mistake, providing a clear visual demonstration and a simple solution. The "hook" directly calls out a problem many users face, making it relatable and encouraging them to watch for a fix.

Summary

The creator demonstrates a common beginner makeup mistake: applying too much powder directly to the face. They show the correct way to use a powder puff to set makeup, emphasizing a thin, even layer.

Structure

1Demonstrates incorrect powder application
2Explains the mistake
3Shows correct powder application technique
4Highlights setting cream products first
5Offers a longer tutorial

Call to action

Want to learn more? Full 8min+ long tutorial is posted on my page

On-screen text

This is what's messing up your makeup as a beginner... Want to learn more? Full 8min+ long tutorial is posted on my page

Original caption

If you’re just dipping into your powder and going straight on to your face that might be messing up your makeup. There’s nothing wrong with baking but set down a thin even layer to set your cream products first #powderpuff #loosesettingpowder #makeuphack #beginnermakeup #makeup

More from @jaynadavis

Their other posts in the index, biggest breakout first.

Transcript

If you’re just dipping into your powder and going straight on to your face that might be messing up your makeup. There’s nothing wrong with baking but set down a thin even layer to set your cream products first