Philz Coffee is

@gummeyworms

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SoundTikTok sound · Shadow of the Coffee Bean

Promoted product

Philz Coffee Matcha Drinks

We specialize in customized blends with coffee shops in California and Chicago, IL Buy coffee online or find your nearest Philz location.

2 videos2 creators

Why it worked

The video effectively uses visually appealing shots of the matcha drinks being prepared and enjoyed, combined with enthusiastic personal reviews, to create desire for the new product. The clear announcement of the release date and a direct question to the audience encourage engagement.

Summary

The video showcases Philz Coffee's new line of matcha drinks, highlighting three flavors: Iced Matcha, Strawberry Matcha, and Salted Caramel Matcha. The creator expresses excitement and positive reviews for each drink, emphasizing their smoothness and flavor profiles.

Structure

1Introduction of Philz Coffee's new matcha drinks
2Demonstration and tasting of Iced Matcha
3Demonstration and tasting of Strawberry Matcha

Original caption

Philz Coffee is dropping matcha on July 21st!🍵🍓✨I was so excited to try these new drinks and they were all so amazing! Loved how creamy and smooth the matcha was and the flavors made it even better! ⭐️👏🏻 The 4 new drinks include: ⬇️ - Matcha 🍵 - Strawberry Matcha 🍓 - Strawberry Mint Matcha 🌿 - Salted Caramel Matcha ✨ @Philz Coffee #coffeetok #philzcoffee #matchatok #strawberrymatcha #orangecounty

More from @gummeyworms

Product placement

Philz Coffee (ACTS - a coffee shop where drinks are made and sold; removing it would change what happens in the video)

Call to action

Are you guys going to try the Philz Matcha?

On-screen text

Philz Coffee is dropping New Matcha Drinks! Iced Matcha 🍵 Strawberry Matcha 🍓 Salted Caramel Matcha ✨ Philz Coffee Matcha is dropping July 21st!

Transcript

Philz Coffee is dropping New Matcha Drinks! I was so excited to try these new drinks and they were all so amazing! Loved how creamy and smooth the matcha was and the flavors made it even better! The 4 new drinks include: - Matcha - Strawberry Matcha - Strawberry Mint Matcha - Salted Caramel Matcha I tried three out of the four flavors, starting with the regular iced matcha and it's just so smooth and so good. The ice strawberry matcha is just as good. It's just a strawberry added to the already perfect matcha. Star of the show is for sure the salted caramel matcha. It was so good, the balance of the sweet and salty was perfect. The matcha are still customizable just like the normal Philz drinks. Philz Coffee Matcha is dropping July 21st! I'm so excited to see what else Philz is coming out with next. Are you guys going to try the Philz Matcha?