Don’t sleep on Premier Inn for breakfast

@chelsea__xx

16.2K followers · usually 12.3K views a post

Views

50.1K

Likes

3.1K

Comments

20

Shares

358

SoundTikTok sound · Small Change

View velocity

+8.4K views over 33.4d · ~251/day · 7 observations

Promoted product

Premier Inn Breakfast

Why it worked

The video taps into the common desire for good value and abundant food, presenting an accessible and appealing breakfast option that many might not be aware of. The 'unlimited' aspect and the low price point are strong hooks, combined with a visually appealing display of food.

Summary

The video showcases the unlimited breakfast offering at Premier Inn, highlighting that guests do not need to stay at the hotel to enjoy it. It details the continental and cooked breakfast options available for £9.99 and £11.99 respectively, emphasizing the variety and value.

Structure

1Introduction to Premier Inn breakfast
2Highlighting unlimited continental and cooked options
3Showing the variety of food available (pastries, cereals, fruits, cooked items)
4Emphasizing the value and accessibility for non-guests
5

Original caption

I genuinely don’t think enough people know you don’t even need to stay at the hotel to enjoy this breakfast 👀 Unlimited breakfast for £10.99? Yes please!🤤🍳 #breakfast #allyoucaneat #FoodTok #ukfood #lifewithchel

More from @chelsea__xx

Product placement

Premier Inn: ACTS - It is the location where the breakfast is served and the subject of the video. Removing it would change the video's context and subject. Weetabix: ACTS - Individual packets of Weetabix are shown and held up, implying they are part of the breakfast offering. Removing them would remove a specific item from the breakfast display. Alpen: ACTS - Individual packets of Alpen cereal are shown, implying they are part of the breakfast offering. Removing them would remove a specific item from the breakfast display. Nutella: ACTS - A small packet of Nutella is visible on the table, implying it is available as a condiment. Removing it would remove a specific item from the breakfast display.

On-screen text

Don’t sleep on Premier Inn for breakfast

Transcript

Guys, did you know that you can get unlimited continental breakfast for only £9.99 and unlimited cooked breakfast for £11.99? And you don't even have to be a guest at the hotel, you can literally just book it. Me and my friend would always come here on a random Sunday hangover. But it literally just makes sense like it's unlimited as much as you can eat and there's so many different options as well. Like why wouldn't you? Guys, look how cute this little packet of Weetabix is. Like you can literally get cereals, fruit, yogurts, fresh juices, pastries, toast, muffins and croissants and muffins. And all you can eat cooked breakfast. Me and my friend would always come here on a random Sunday hangover. But it literally just makes sense like it's unlimited as much as you can eat and there's so many different options as well. Like why wouldn't you? Guys, look how cute this little packet of Weetabix is. Like you can literally get cereals, fruit, yogurts, fresh juices, pastries, toast, muffins and croissants and muffins. And all you can eat cooked breakfast.