@brittany1wilson — 167x breakout

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I had no idea this little soccer dream would take me here

@brittany1wilson

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Why it worked

The video effectively blends a personal narrative about passion and achievement with a subtle product placement, creating an emotional connection with the viewer before introducing the vehicle as a facilitator of those experiences.

Summary

A professional soccer player reflects on her journey, highlighting how the sport led her to unexpected places and connections. The video transitions to showcasing the 2027 Kia Telluride Hybrid as a vehicle that facilitates these experiences.

Structure

1Introduction to soccer dream
2Early life and passion for soccer
3Professional journey and travel
4The value of connections made through soccer
5Showcasing the Kia Telluride Hybrid

Product placement

Kia Telluride: ACTS - the car is driven and shown in various locations, implying it is used for travel and is a desirable mode of transport. Removing it would change the video's visual narrative. FIFA World Cup 2026: APPEARS - a logo and text indicating the event. Removing it would not change what happens in the video, but would remove context. Kia: APPEARS - a logo on the car. Removing it would not change what happens in the video.

Call to action

check out the all-new 2027 Kia Telluride Hybrid now

On-screen text

I had no idea this little soccer dream would take me here when I started my goal was simple just make the next team I started playing soccer around three years old and it quickly became my entire life but I never could have imagined the places that it would take me I played youth soccer and eventually accomplished my dream I actually make it beyond that goal but I got an opportunity to play professionally my pro journey involved multiple road trips across the country to play in Orlando and LA but looking back my favorite part of my journey soccer took me it was who it teammates from different backgrounds fans from different cultures have never met if I hadn't fallen in love with this game and that's why moments like the FIFA World Cup for a few weeks the entire world is connected by one game soccer gave me wasn't a professional contract it was a connection to people, places and experiences I places and experiences I found otherwise check out the all-new 2027 Kia Telluride Hybrid now

Original caption

#ad Different countries. Different cultures. One game that brings us all together. That’s what makes the FIFA World Cup 2026™ so special. Inspiration Connects Us All. Who are you watching with? @Kia America #FIFAWorldCup #KiaTelluride