3 types of soccer moms ⚽️

@brittany1wilson

914.8K followers · usually 55.2K views a post

Views

16.1M

Likes

86.9K

Comments

722

Shares

26

SoundTikTok sound · original sound - brittany1wilson

View velocity

+12.3M views over 20.8d · ~593.2K/day · 17 observations

Promoted product

GOGO Dairy Protein

GoGo squeeZ® yogurtZ: Made with yogurt & real fruit, each pouch contains calcium, vitamin D & no preservatives. A delicious, nutritious snack for any time!

2 videos2 creators

Why it worked

The video uses relatable humor by exaggerating common "soccer mom" archetypes, making it highly shareable. The product is integrated naturally as a key item for the "prepared mom," showcasing its convenience and benefits in a relevant context.

Summary

The video humorously portrays three types of soccer moms: the loud one, the sideline coach, and the prepared one. The prepared mom is shown to be well-equipped, including with GoGo Dairy Protein pouches, highlighting their convenience and nutritional benefits.

Structure

1Introduction of "3 types of soccer moms"
2Portrayal of "the loud one"
3Portrayal of "the sideline coach"
4

Original caption

Every team has these soccer moms Whether you’re the loud one, the prepared one, or somehow both... get 10g of complete protein with the new thick & creamy GOGO® Dairy Protein. Which soccer mom are you (or which one is your mom)? @GoGo squeeZ #GOGO #GOGODairyProtein #Soccer #soccermom

More from @brittany1wilson

Product placement

GoGo Dairy Protein: ACTS - it is consumed by the creator, and its nutritional content (10g protein) is highlighted. Removing it would change the video's focus and the creator's stated reason for having it. It is the product being promoted. GoGo Squeez: APPEARS - it is the brand name on the product. Removing it would not change what happens in the video, as the specific product is GoGo Dairy Protein.

Call to action

Which soccer mom are you (or which one is your mom)?

On-screen text

3 types of soccer moms ⚽️ the loud one off the sideline coach out that wide first touch simple the prepared one 30 reapply you protein on new GOGO® these grams protein thanks wow better on taste always myself

Transcript

SHOOT IT! That's offsides! What's offsides? Spread out! Spread out! What? Wider than that! Too wide! Too wide! First touch! First touch, come on! Play simple! Sweetie! Sweetie, it's been 30 minutes. Time to reapply your sunscreen and you can't forget your protein. Mom, come on! On new! I love these, they're the new thick and creamy GoGo Dairy Protein. With these, you get 10 grams of complete protein. Oh yeah, thanks! Did I hear 10 grams of complete protein on the go? Yes, and they taste delicious. I always bring an extra one for myself. Wow. Better first touch!