How do you actually get 200,000 reviews on Amazon?

@lukebasha

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Selling · Other Product

ChomChom Roller

Why it worked

The video taps into a common pain point for Amazon sellers (getting reviews) and provides actionable insights, making it highly relevant and valuable to the target audience.

Summary

The video explains how a pet hair remover product achieved over 200,000 reviews on Amazon. It attributes this success to high sales volume and a good quality product, suggesting that requesting reviews can further boost the number of reviews.

Structure

1Questioning high review count
2Introducing the ChomChom Roller
3Explaining the two key factors: sales volume and product quality
4Discussing review conversion rates
5Suggesting methods to increase reviews

Product placement

ChomChom Roller: ACTS - it is a pet hair remover that is being discussed and shown. Removing it would change the video's subject. Amazon: APPEARS - it is the platform where the product is sold and reviewed. Removing it would not change what happens in the video.

On-screen text

Reply to hydraxdx's comment 200k reviews is insane ChomChom Roller GRABS HAIR VACUUMS MISS #1 Best Seller 30K+ bought in past month

Original caption

Replying to @hydraxdx How to get 200k reviews on your Amazon listing #amazonfba #amazonfbaseller #amazonfbatips #amazonreviews #productreviews

More from @lukebasha

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Transcript

How do you actually get 200,000 reviews on Amazon? Now this example right here is one best seller for pet hair remover. And they have 200k reviews. But they've been in business for the last 10 years. And disclaimer, I don't even have 200k reviews. The most a listing I have is like 17k. But at the end of the day, to achieve a review count like that boils down to two things. You notice than 30k units bought last 30 days. Leading me to the first thing, which is sales volume. The average review conversion rate is 1 to 2%. So the more orders you get, the more reviews you get. And of course, there are things that you can do to try to increase that, like having an insert card or requesting a review on your orders. The second thing seems simple, but it goes a long way, having a good quality product. If the average review conversion rate is like 2%, if your product is amazing and you request reviews, then you're going to have an increase in that. People tend to leave reviews for products that they really like or really dislike.