Your First Amazon Product

@lukebasha

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Why it worked

The video provides clear, actionable criteria for a high-value business opportunity (selling on Amazon), making it highly relevant to aspiring entrepreneurs. The creator's direct-to-camera delivery and the on-screen text detailing the criteria create a concise and easily digestible piece of advice.

Summary

The video outlines the criteria for selecting a first product to sell on Amazon, focusing on market potential, competition, pricing, and profitability. It emphasizes finding a product with high revenue potential, low competition, and healthy profit margins.

Structure

1Introduce criteria for first Amazon product
2Discuss revenue and market size requirements
3Analyze competition and pricing
4Address advertising costs and seasonality
5Exclude restricted product types
6Highlight profit margin requirements

Product placement

Original caption

The first Amazon product I would launch is I was starting from scratch #amazonfba #amazonfbaseller #amazonseller #amazonproduct #productresearch

More from @lukebasha

On-screen text

Your First Amazon Product

Transcript

If I was starting Amazon today with zero experience, this is exactly what my first product would look like. The product would have the potential to do 10K plus with total revenue in the market being at least 200k. Roughly 20% reviewed sellers would be doing at least 10K plus a month. The average price would be at least 30. Average reviews would be under 500. And I would be able to stand out from the competition with this one. The advertising cost per click would be no more than a dollar 50. And this product would not be seasonal. No restricted, patented, electronic, fragile, clothing or shoe products. Nothing that was brand or Amazon dominant. And I would achieve at least a 30% profit margin after Amazon FBA fees, COG & shipping.