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15.0Talking HeadOther hookEntertainment
Hook
yo excuse me bro
@trwlsh
701.9K followers · usually 22.8K views a post
Views
341.7K
Likes
11.3K
Comments
164
Shares
210
Promoted product
Luc Belaire Rose
Why it worked
The video leverages the star power and recognizable persona of Rick Ross, combined with a street interview format that feels authentic and engaging. The unexpected and provocative album title, "Purple Fentanyl," likely generated curiosity and discussion, while the subtle mention of Luc Belaire Rose aligns with his established brand association.
Summary
A street interviewer asks Rick Ross what he does for a living and about his upcoming album. He reveals his album is titled "Purple Fentanyl" and is dropping on the 17th, describing it as "potent" and sharing his mindset behind it.
Structure
- 1Introduction and question about living
- 2Rick Ross reveals his name and upcoming album title
- 3Discussion about the album's theme and Rick Ross's mindset
- 4Mention of Luc Belaire Rose
Product placement
Rick Ross is asked about his upcoming album, "Purple Fentanyl," and then is prompted to describe the "biggest Rozay thing" and mentions enjoying "the glass of Luc Belaire Rose."
Original caption
What do you do for a living? #whatdoyoudoforaliving #rickross #rap #funny #nyc
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