yo excuse me bro

@trwlsh

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SoundTikTok sound · Minks In Miami

View velocity

+479.9K views over 39.8d · ~12.1K/day · 10 observations

Promoted product

Luc Belaire Rose

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Why it worked

The video leverages the star power and recognizable persona of Rick Ross, combined with a street interview format that feels authentic and engaging. The unexpected and provocative album title, "Purple Fentanyl," likely generated curiosity and discussion, while the subtle mention of Luc Belaire Rose aligns with his established brand association.

Summary

A street interviewer asks Rick Ross what he does for a living and about his upcoming album. He reveals his album is titled "Purple Fentanyl" and is dropping on the 17th, describing it as "potent" and sharing his mindset behind it.

Structure

1Introduction and question about living
2Rick Ross reveals his name and upcoming album title
3Discussion about the album's theme and Rick Ross's mindset
4

Original caption

What do you do for a living? #whatdoyoudoforaliving #rickross #rap #funny #nyc

More from @trwlsh

Product placement

Rick Ross is asked about his upcoming album, "Purple Fentanyl," and then is prompted to describe the "biggest Rozay thing" and mentions enjoying "the glass of Luc Belaire Rose."

On-screen text

yo excuse me bro what do you do for a living? get to the munyun what's your name man? Ricky Rozay aka the boat working on man? the album dropping the 17th Set in Stone tell us about that it's purple f*ntanyl Purple Fentanyl you ever tried that? never oh man don't do it bet bet bet the album in one word? potent and what was your mindset making that album? just giving that point of view from the penthouse we went from the mud I wanna share the game what's the biggest Rozay thing just enjoy the glass of Luc Belaire Rose

Transcript

yo excuse me bro what do you do for a living? get to the munyun what's your name man? Ricky Rozay aka the boat working on man? the album dropping the 17th Set in Stone tell us about that it's purple f*ntanyl Purple Fentanyl you ever tried that? never oh man don't do it bet bet bet the album in one word? potent and what was your mindset making that album? just giving that point of view from the penthouse we went from the mud I wanna share the game what's the biggest Rozay thing just enjoy the glass of Luc Belaire Rose