@trwlsh — 35x breakout

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yo excuse me bro

@trwlsh

701.9K followers · usually 22.8K views a post

Views

801.7K

Likes

73.8K

Comments

327

1.5K

Promoted product

The Night After Halloween

Why it worked

The video likely performed well due to its relatable "day in the life" street interview format, combined with the creator's energetic and authentic responses. The interviewer's direct questions and the rapper's candid answers create an engaging narrative that resonates with viewers interested in music and street culture.

Summary

A street interviewer asks a young man what he does for a living, to which he replies he is a rapper. He then discusses his upcoming project, "The Night After Halloween," describing it as dark, gritty, and hard-hitting. He also shares advice for his younger self about not doubting his abilities.

Structure

1Introduction and occupation question
2Rapper identity and song promotion
3Description of music style
4Future projects and musical direction
5Advice for aspiring artists

Product placement

The rapper's song "The Night After Halloween" is mentioned and described.

On-screen text

yo excuse me bro what do you do for a living? I sound like Ken Carson? Sound like Ken Carson? I'm a rapper bro What's your name bro? What song should people know about you? The Night After Halloween Tell us about that song It's just dark Sound gritty It's just hard as f*** What's next for you? What are you working on right now? I'm working on another project it's called It's more of like A melodic sound If someone has never heard your music before for the first time What do they expect? Just hard music bro I don't know Just make you jump bro What's your favorite part about your job? Traveling bro Doing shows Meeting fans bro If someone's seeing you live for the first time What can they expect? And just crazy bro Just expect moshpit And get jumping bro If you could go back in time and tell your younger self one piece of advice When you're just getting started What would you tell yourself? Don't stop bro Just keep going Don't doubt yourself I used to be too much in my head bro It used to f*** me up Thank you No problem