@trwlsh — 32x breakout

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excuse me miss

@trwlsh

701.9K followers · usually 22.8K views a post

Views

719.9K

Likes

54.1K

Comments

527

1.4K

Why it worked

The video likely performed well due to its unexpected and aspirational premise: a street interview leading to a private jet party. The "stranger danger" element combined with the allure of a DJ gig on a plane creates a compelling narrative hook.

Summary

A DJ named Mellow Domingo is approached on the street and invited to DJ on a private plane. She accepts, and they travel to an airport, board the plane, and she begins to DJ while flying over New York City.

Structure

1Street encounter and invitation
2Travel to the airport
3Boarding the private plane
4DJing in the air
5Reflection on the experience

Product placement

The video features a DJ performing on a private plane, with Red Bull cans visible. The overall experience is framed as an adventure, possibly sponsored or facilitated by Red Bull.

On-screen text

excuse me miss what do you do for a living? what do you do for a living? you're a DJ? you're a DJ? what's your name? I'm Mellow Domingo you seem like you're in a rush? yeah I am in a rush I'm gonna go to my gig right now you want to come? yeah for real? why not? wanna have fun? yeah let's do it okay let's go where are you DJing? I'm DJing on a plane what do you mean a plane? you can't tell? that explains the outfit that makes so much sense where are we going? where are we going? I just hopped into the car with a stranger we're going to... West Harrison West Harrison? we're going to... we're gonna get on that I feel like Marvelous Mrs Maisel c'mon Tyler c'mon Tyler I'm coming I'm coming watch this I guess we're going back that was f***ing crazy if I took you on another adventure would you come? a million percent a million percent I think I'm the best stranger you've ever met no cap no cap