Why it worked
The video leverages strong school spirit and a sense of belonging within the HBCU community, creating an energetic and relatable atmosphere that resonates with viewers who share similar affiliations or aspirations.
Summary
A group of students are gathered in an auditorium for a welcome program. The speaker encourages them to get hyped and throw up the "deuce" (a hand gesture). The students respond with enthusiasm, chanting and showing school spirit.
Structure
- 1Introduction and encouragement
- 2Chanting and school spirit
- 3Call to action to "throw up the deuce"
- 4Students respond with enthusiasm
Product placement
Morehouse College (a university): it is the subject of the video, and its name appears on screen and is spoken. Removing it would change what happens in the video.
Jacks in the House (a leadership academy/program): it is the subject of the video, and its name appears on screen and is spoken. Removing it would change what happens in the video.
On-screen text
Don't embarrass me
Here we go
I said man
Man
That was weak
Are you going to repeat that?
No
I said man
Man
Hold up
Hold up
Morehouse got this thing sold up
Sold up
Get hype
Get hype
Get loose
Get loose
Morehouse about to throw up the deuce
Throw the deuce
Hey, alright now
Hold up
Morehouse got this thing sold up
Sold up
Get hype
Get loose
Morehouse
Throw up the deuce
Throw the deuce
Hey, alright now