Come with me to my first pop-up shop!

@mollymullahy

2.4K followers · usually 2.7K views a post

Views

15.4K

Likes

1.5K

Comments

94

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100

SoundTikTok sound · original sound - mollymullahy

Promoted product

Indianola Collective

Why it worked

The video leverages the creator's personal journey and the excitement of a first-time event, creating a relatable and engaging narrative. The strong community support, evidenced by the long lines and sell-out, generates social proof and encourages future engagement.

Summary

The creator documents her first pop-up shop for her small business, Indianola Collective. The video showcases the setup, the large turnout of supporters, and the successful sell-out of products, leading to a second trip to restock. It also highlights collaborations with other small businesses at the event.

Structure

1Introduction to the first pop-up shop
2Showcasing the setup and products
3Highlighting the large customer turnout
4Celebrating the sell-out and restocking
5

Original caption

This is long overdue but come with me to my first pop-up for @Indianola 💌 Our next pop-up: July 17th 4-7pm in Cleveland, OH 👙🌊 @montrevintage @linkedbylaur #cleveland #mockneck #SmallBusiness #popupshop #smallbusinessowner

More from @mollymullahy

Product placement

Indianola Collective: ACTS - This is the brand the creator is promoting and selling at her pop-up shop. Removing it would change the entire context of the video. It appears on clothing, table runners, and is mentioned as the creator's small business. Montre Vintage: ACTS - This brand is mentioned as a collaborator at the pop-up and appears on screen with their products (watches). Removing it would change the context of who is participating in the pop-up. LinkedByLaur: ACTS - This brand is mentioned as a collaborator at the pop-up and appears on screen with their products (jewelry). Removing it would change the context of who is participating in the pop-up. CamAir Cases: ACTS - This brand is mentioned as a collaborator at the pop-up and appears on screen with their products (phone cases). Removing it would change the context of who is participating in the pop-up. Main Street Fizz: ACTS - This brand is mentioned as a collaborator at the pop-up and appears on screen with their products (drinks). Removing it would change the context of who is participating in the pop-up. House in the Heights: ACTS - This brand is mentioned as a collaborator at the pop-up. Removing it would change the context of who is participating in the pop-up. CLE (on sweatshirt): ACTS - This is a product sold by Indianola Collective. Removing it would change the context of the clothing being sold. OHIO (on sweatshirt): ACTS - This is a product sold by Indianola Collective. Removing it would change the context of the clothing being sold.

Call to action

Come and stop by if you missed our first one!

On-screen text

Come with me to my first pop-up shop! Come with me to my very first pop-up shop! Come with me to my first pop-up shop! Come with me to my first pop-up shop! Come with me to my first pop-up shop! Come with me to my first pop-up shop! Come with me to my first pop-up shop! Come with me to my first pop-up shop! Welcome to the COMMON GR Indianola Collective @montrevintage @linkedbylaur Summer Soirée July 17th 4pm-7pm 3800 Lakeside Ave E Cleveland Ohio Summer Soirée July 17th 4pm-7pm 3800 Lakeside Ave E Cleveland Ohio Summer Soirée July 17th 4pm-7pm 3800 Lakeside Ave E Cleveland Ohio Summer Soirée July 17th 4pm-7pm 3800 Lakeside Ave E Cleveland Ohio Indianola Collective Montre Vintage LinkedByLaur CamAir Cases Main Street Fizz House in the Heights Indianola Collective Montre Vintage LinkedByLaur CamAir Cases Main Street Fizz House in the Heights Indianola Collective Montre Vintage LinkedByLaur CamAir Cases Main Street Fizz House in the Heights Indianola Collective Montre Vintage LinkedByLaur CamAir Cases Main Street Fizz House in the Heights

Transcript

Come with me to my first pop-up shop! Come with me to my very first pop-up shop! Come with me to my first pop-up shop! Come with me to my first pop-up shop! Come with me to my first pop-up shop! Come with me to my first pop-up shop! Come with me to my first pop-up shop! Come with me to my first pop-up shop! It was the perfect place to host my first pop-up! This is my cute little setup And then guys Look at this line! There were so many of you here to support me and my business, which was so unexpected but so surreal. So thank you to everyone who came, even with the long wait. We ended up selling out of everything we brought. So my dad drove an hour back to our house to grab more mock necks. @montrevintage @linkedbylaur And Lauren from LinkedByLaur were also there with their small businesses. And all three of us are going to be at another pop-up this Friday with CamAir Cases, Main Street Fizz, and House in the Heights.

Perfect start to our girls trip to Kelleys Island 🌊⛵️ #lakeerie #coastalliving

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