Store open day!!

@millyturley

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Selling · Ecom Product

Velocity Activewearseen in 9 videos →https://velocityactivewear.com.au ↗

Why it worked

The video leverages social proof by showing a massive, dedicated queue of customers, which builds brand prestige and FOMO for viewers.

Summary

The founder of Velocity Activewear documents the opening day of her fourth retail store, showcasing the long lines of customers and the community atmosphere. She reflects on the successful turnout and expresses gratitude to the fans who traveled long distances to attend.

Structure

1Introduction to the store opening day
2Early morning arrival and customer queue
3Opening the doors and welcoming customers
4Interviews with fans who waited in line
5Founder reflection on the event's success

Product placement

The video is a behind-the-scenes vlog of the founder of Velocity Activewear opening a new retail location for her brand.

Original caption

I opened my 4th retail store last weekend& here is a recap ✨✨ #fyp #sydney #activewear #trending #ecommerce

More from @millyturley

Their other posts in the index, biggest breakout first.

On-screen text

Store open day!! someone got here 15 hours before we open 7:00am My favourite days of the year: - store opens - sale days security wanted everyone lining up outside not inside poeple, EVERYWHERE 2 hours until open ... 30 mins until open free acai & coffee! handover some 3:30am girls This blew me away definitely the biggest turn out we've had 9:30am we opened the doors! The return customer rate was only 25% on our open day. So many new first time shoppers!! we are so much more than a brand, we are a community

Transcript

Store open day!! Someone got here 15 hours before we open. It's 8:00 p.m. We're just about to leave the store and there's someone outside. It's finally open day. It's now 7:30 a.m. We're just about to go head down to the store. I'm so excited to see all the people lining up. I've seen a few stories already on Instagram and it looks like it's going to be a crazy day. Security wanted everyone lining up outside, not inside. People, everywhere. 2 hours until open. How long to the store opens? An hour and 20 minutes. How do you feel? I don't know what I'm going to do with myself for the next hour and 20 minutes. And everybody following me a kiss. 3, 2, 1. Free acai and coffee. Handover. What time did you guys get here today? Around 3:30. 3:30 a.m. This blew me away. Definitely the biggest turn out we've had. 9:30 a.m. we opened the doors. That is a wrap on open day. What an amazing day. The turnout was definitely the biggest we've ever had. We marked it the same, but I think we just got a stronger Sydney community. Everybody was so amazing, so lovely, and the day, honestly, could not have gone smoother. And thank you so much for everyone who did come and wait in the line for a while. We had girls literally who drove 8 hours to get here and people waiting for like longer than 8 hours to get here. It's crazy. But yeah, I'm so happy with how it all went and I'm just so obsessed with this community. We are so much more than a brand, we are a community.