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"The New Descendants Wicked Wonderland Premieres on Disney Channel tonight!"

@afterhourswithamanda

1.6M followers · usually 2.8K views a post

Views

25.8K

Likes

1.1K

Comments

Why it worked

The video leverages the excitement and anticipation surrounding a popular Disney franchise, using young girls to appeal to a family audience and creating a sense of FOMO (fear of missing out) for the premiere.

Summary

A woman and two young girls are excited about the premiere of "The New Descendants Wicked Wonderland" on Disney Channel and Disney+. The video captures the anticipation for the movie's release.

Structure

1Introduction of the movie and premiere details
2Excitement for the movie
3Gratitude for the invitation
4Call to watch the movie

Product placement

Disney Channel: APPEARS - a TV channel where a movie premieres. Removing it would change what happens in the video. Disney+: APPEARS - a streaming service where a movie premieres. Removing it would change what happens in the video.

On-screen text

"The New Descendants Wicked Wonderland Premieres on Disney Channel tonight!"

Transcript

The music, the plots twists- you're gonna love it🐇❤️✨ @Disney Descendants Wicked Wonderland premieres tomorrow night on @Disney Channel and begins streaming on @Disney+ Friday, July 17. Trust me… you won’t want to miss this one. ❤️ thank you so much to Disney for the invite! #WickedWonderland #disneyplus #disneychannel #disneydescendants

"The New Descendants Wicked Wonderland Premieres on Disney Channel tonight!"

Why it worked

Summary

Structure

Product placement

On-screen text

Original caption

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