@afterhourswithamanda — 8x breakout

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I never expected to see this in Downtown Disney

@afterhourswithamanda

1.6M followers · usually 2.8K views a post

Views

22.4K

Likes

1.7K

Comments

210

Promoted product

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Why it worked

The video taps into the excitement and nostalgia associated with Disney and major events like the Macy's Day Parade, creating a sense of shared experience and anticipation for fans.

Summary

The creator expresses surprise and excitement upon seeing a Sorcerer Mickey balloon for Macy's Day Parade in Downtown Disney. The video showcases the balloon, merchandise displays featuring Macy's and Disney branding, and a Citizen watch, hinting at the magic of the upcoming D23 Day at Disneyland.

Structure

1Creator expresses surprise at seeing the balloon
2Showcases the Sorcerer Mickey balloon
3Highlights Macy's and Disney branding
4Features a display with a Citizen watch
5Teases more magic for D23 Day

Product placement

Macy's: APPEARS - a logo on a banner and on a display box. Removing it would not change what happens in the video. Disney: APPEARS - a logo on banners and on a display box. Removing it would not change what happens in the video. Citizen: ACTS - a watch brand name is displayed on a pedestal. The video shows a watch from this brand. Removing it would change what happens in the video as the brand is explicitly shown as part of the display. Lululemon: APPEARS - a logo on a store sign. Removing it would not change what happens in the video.

Original caption

I watched the @Macy’s day parade my entire childhood and now the girls do to- I immediately face timed my dad! ✨✨✨ I also make need the cape and hat in an adult size! The day has barely just begun so I can't imagine how much more magic is ahead for D23 Day at Disneyland! #d23 #d23creator @Disney D23 #disney #disneyland