POV: You stay because you believe in rescue

@hausyourcoffee

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Selling · Ecom Product

WILSONHAUS COFFEEseen in 4 videos →

Why it worked

The video effectively connects a relatable product (coffee) with a strong emotional cause (animal rescue), creating a compelling narrative that encourages viewers to support the mission through their purchase.

Summary

This video highlights the mission of Wilsonhaus Coffee, a business that uses its profits to fund dog rescue and spay/neuter programs. The creator explains how purchasing their coffee directly contributes to saving and preventing suffering for dogs.

Structure

1Introduction to the dog rescue and coffee business
2Explanation of the two main missions: saving dogs and spay/neuter programming
3Highlighting the impact of coffee sales on rescue efforts
4Showcasing the number of animals helped and the desire to do more
5Call to action: asking 50 people to try the coffee
6Reinforcing the connection between coffee purchases and animal welfare

Product placement

Original caption

It takes a village. And we are asking you to be a part of it 🙏🧡

More from @hausyourcoffee

Their other posts in the index, biggest breakout first.

WILSONHAUS COFFEE: ACTS - it is the coffee that is sold and consumed in the video, and its sales fund the rescue efforts. Removing it would change the video's purpose and outcome. It is the primary subject of the video. STAR MOBILE CLINIC: APPEARS - it is a vehicle that appears in the background, showing its branding. Removing it would not change what happens in the video.

Call to action

Asking 50 people to try our coffee

On-screen text

POV: You stay because you believe in rescue It's coffee to the rescue Just SOME dogs out Coffee has helped Asking 50 people to try our coffee You make this possible

Transcript

I started a coffee business to help save dogs. July has unfortunately been our slowest month yet. TikTok is also stifling our views so I could really use your help tonight. My name is Morgan and I opened a brick and mortar dog rescue. We have two main missions: Save dogs, and Spay and Neuter Programming. To fuel the work, I started Wilsonhaus Coffee. And every time someone places an order, it not only fuels your day, but the work that we do. Every month we have a goal to sell through our inventory, which allows us to continue to help shelter and street dogs, as well as grow our prevention program where we sponsor spay and neuter surgeries in Texas communities that desperately need support. Just SOME dogs out Coffee has helped. The last couple months alone, we've been able to sponsor 60 dogs and cats. But we want to do more. Way more. The goal is to scale this mission and do just that. Tonight, I'm asking 50 people to try our coffee because every single order helps us rescue dogs and prevent more from being born into suffering in the first place. You make this possible. Wilsonhaus Coffee is truly coffee to the rescue.