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15.9Silent UGCContrarian hookLifestyle
Hook
"she edits her photo too much"
@wetchickenpapisauce
225.2K followers · usually 10.6K views a post
Views
166.3K
Likes
4.0K
Comments
69
Shares
77
Why it worked
The post uses self-deprecating humor and a relatable "relatable" moment to engage viewers, while subtly promoting an editing app by showcasing its results.
Summary
The creator posts a photo of themselves with text overlay that humorously acknowledges criticism about over-editing. The second slide then reveals the editing app used, implying the criticism is valid but also showcasing the app's capabilities.
Structure
- 1Acknowledge criticism of over-editing
- 2Reveal the editing app used
- 3Showcase the app's capabilities
Product placement
Wayshot (app): edits photos. It ACTS, its interface is operated to produce a visible result. Removing it would change what happens in the video.
Original caption
instantly makes your photos look better 🙂↕️@wayshot_app #digicam #editing #iphone #wayshot
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