Why it worked
The video uses a common question format to hook viewers interested in hair care. By demonstrating a specific product's use for a desired outcome (long-lasting curls), it provides a quick and visually appealing solution.
Summary
The creator demonstrates her secret for long-lasting curls by spraying CÉCRED hairspray onto her styled hair. She is responding to a question about how she achieves curls that last all week.
Structure
- 1Question about long-lasting curls
- 2Creator reveals hairspray as the secret
- 3Sprays CÉCRED hairspray on hair
- 4Shows off styled hair
Product placement
CÉCRED hairspray ACTS - it is used to style the creator's hair, and the creator states it is one of the products that makes her hair last all week. Removing it would change the outcome of the hairstyle.