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31.1Text-HeavyContrarian hook
Hook
"i only speak 1 language"
@institute.ofintelligence
22.7K followers · usually 10.4K views a post
Views
320.3K
Likes
24.7K
Comments
3.1K
Shares
1.2K
Why it worked
The video uses relatable humor and popular meme formats to engage viewers, then seamlessly transitions to promoting an IQ test, leveraging the curiosity generated by the initial content.
Summary
The video contrasts the perceived difficulty of speaking only one language with the perceived complexity of speaking multiple languages. It then transitions to a screen recording of an IQ test from the Institute of Intelligence, suggesting a connection between language ability and intelligence.
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Transcript, structure and on-screen text
4 beats and 3 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
if you speak 4+ try the IQ test in bio. #languages #tck #thirdculturekid #polyglot #europe
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