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All breakouts
57.8Text-HeavyContrarian hookEducation
Hook
"i only speak 1 language"
@institute.ofintelligence
26.0K followers · usually 6.4K views a post
Views
371.2K
Likes
27.5K
Comments
3.4K
Shares
1.3K
View velocity
+50.9K views over 33.0d · ~1.5K/day · 4 observations
Promoted product
Institute of Intelligenceinstituteofintelligence.com ↗
Why it worked
The video uses relatable humor and popular meme formats to engage viewers, then seamlessly transitions to promoting an IQ test, leveraging the curiosity generated by the initial content.
Summary
The video contrasts the perceived difficulty of speaking only one language with the perceived complexity of speaking multiple languages. It then transitions to a screen recording of an IQ test from the Institute of Intelligence, suggesting a connection between language ability and intelligence.
Structure
- 1Speaking one language
- 2Speaking multiple languages
- 3IQ test introduction
- 4IQ test results display
Call to action
if you speak 4+ try the IQ test in bio.
On-screen text
"i only speak 1 language"
"but i speak it well"
speaking 2+ languages:
Original caption
if you speak 4+ try the IQ test in bio. #languages #tck #thirdculturekid #polyglot #europe
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