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All breakouts
10.6Text-HeavyDirect Question hook
Hook
what your chess opening says about your IQ.
@institute.ofintelligence
22.7K followers · usually 10.4K views a post
Views
108.8K
Likes
2.9K
Comments
194
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Why it worked
The content taps into a common interest (chess) and a desire for self-validation (IQ scores), using humor and relatable stereotypes to engage viewers and drive clicks to the linked IQ test.
Summary
This slideshow humorously links chess openings to IQ scores, suggesting that certain openings like the London System indicate a lower IQ while others like the Bongcloud indicate a very high IQ. It concludes by inviting viewers to take an IQ test via a bio link, promising a humbling experience.
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Transcript, structure and on-screen text
5 beats and 19 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
try the test in bio #chess #chessgame #grandmaster #chesscom #magnuscarlsen
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