Why it worked
The content taps into a common interest (chess) and a desire for self-validation (IQ scores), using humor and relatable stereotypes to engage viewers and drive clicks to the linked IQ test.
Summary
This slideshow humorously links chess openings to IQ scores, suggesting that certain openings like the London System indicate a lower IQ while others like the Bongcloud indicate a very high IQ. It concludes by inviting viewers to take an IQ test via a bio link, promising a humbling experience.
Structure
- 1Introduction: Chess openings and IQ
- 2The London System: IQ 85
- 3The Sicilian Defense: IQ 94
- 4The Bongcloud: IQ 140+
- 5Call to action: Take the IQ test
Call to action
try the iq test in bio.
On-screen text
what your chess opening says about your IQ.
the london system - iq 85
you found one that works at 800 elo
and decided learning everything else is
useless
- efficient
- boring
- very annoying
the sicilian defense - iq 94
you would rather memorize 20 moves
of theory than think for yourself.
probably a bit smart
definitely checking the engine after
every loss tho
the bongcloud - 140+ iq
you have mastered chess.
try the iq test in bio.
but get ready to be humbled.
or just dont do it.