Just Released 100 streams in 1st 12 hours on Spotify

@mollyguptamusic

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365 by Molly Gupta https://mollygupta.com ↗

Why it worked

The video leverages a trending song ('Brat' summer aesthetic) to showcase the artist's own cover, creating a relatable and timely music promotion.

Summary

The artist Molly Gupta performs a live cover of the song 365 by Charli XCX to celebrate her new release. She shares a milestone of reaching 100 streams in the first 12 hours on Spotify.

Structure

1Displaying Spotify streaming milestone
2Live performance of 365 cover
3Audience engagement and singing
4Closing announcement for future shows

Product placement

The artist's own music release '365' is the central focus of the video.

Call to action

See you in November

On-screen text

Just Released 100 streams in 1st 12 hours on Spotify 365 Molly Gupta 100 all-time streams for this release 3 people listening now 365 | Charli Xcx Our Finale Brat Day | Brat Summer See you in November

Original caption

Just released - 365 l 100 streams in the 1st 12 hours 🫶🔥🫶 #365 #charlixcxbrat #365cover #newmusicmollygupta #365outnow

More from @mollyguptamusic

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Transcript

Wait a minute, the club yeah. Bump it up. Wait a minute, the house yeah. Bump it up. 365 party girl. Bump it up. She would do a little key, she would have a little line, when I go real wild when I bump it up. Meet me in the bathroom, bump it up. 365 party girl. Bump it up. French vanilla, cure, wipe away the rest of you. Push my hair back, look hot when I bump it up. No, I don't stop when I bump it up. Go jump when it drops when I bump it up. 9999, it's a good time. Who are you in the brat when I bump it up? No, I don't hear my track when I bump it up. Till the windows crack, I'll be bumping it up. No, I never go home, don't sleep, don't eat, just do it all of the week, bump it up. Wait a minute, the club yeah. Bump it up. 365 party girl. Bump it up.