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8.0Silent UGCContrarian hookCreator Economy
Hook
Shark tank told us this is a bad product
@lazysidehustles
33.0K followers · usually 72.3K views a post
Views
518.6K
Likes
1.3K
Comments
52
Shares
206
Why it worked
The video uses a provocative on-screen text hook that challenges a known entity (Shark Tank) to pique viewer curiosity and encourage them to watch to understand the context.
Summary
The video shows a person holding a clear plastic device with a light, which is being used to pick out hot chili peppers from a jar of Mezzetta Hot Chili Peppers. The on-screen text states that "Shark Tank told us this is a bad product."
Structure
- 1Showcasing a product and a jar of peppers
- 2Using the product to pick out a pepper
- 3Displaying the picked pepper
Product placement
Mezzetta Hot Chili Peppers (jarred peppers in brine) - APPEARS, removing it would not change what happens in the video.
On-screen text
Shark tank told us
this is a bad product
Original caption
Pepper picker #smallbusinessowner #amazonfbaseller #entrepreneur
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