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29.0Silent UGCContrarian hookEcommerce
Hook
Shark tank told us this is a bad product
@ecomtrick
797.5K followers · usually 91.9K views a post
Views
1.7M
Likes
5.3K
Comments
184
Shares
832
Why it worked
The video uses a common trope of 'Shark Tank' rejections to create intrigue and humor around a seemingly mundane product, making it relatable and shareable.
Summary
The video shows someone using a kitchen gadget to slice a banana. The on-screen text claims that Shark Tank told them this is a bad product, implying a humorous or ironic take on the product's perceived utility.
Structure
- 1Introduction of the product and claim
- 2Demonstration of the product on a banana
- 3Implicit questioning of the product's utility
On-screen text
Shark tank told us
this is a bad product
Original caption
They’re bananas #smallbusinessowner #amazonfbaseller #entrepreneur
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