I HAD JUST BEEN CHECKING

@officialjackwhite

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Promoted product

Octave pedal

Designed by Coppersound Pedals & Jack White The Third Man Triplegraph is a digital, triple function octave pedal designed by Coppersound Pedals and Jack White. This exciting collaboration began in the summer of 2016 in Nashville, Tennessee. After four years of rigorous engineering, prototyping, designing, and real-time road testing from Jack himself, the Triplegraph has ...

Why it worked

The video showcases a relatable creative process where a musical idea emerges unexpectedly, making it engaging for viewers interested in music creation.

Summary

Jack White describes how a riff was created by accident while checking his octave pedal. He then plays the riff for Ben Swank from Third Man Records, who asks for his opinion.

Structure

1Checking octave pedal
2Accidentally playing a riff
3Showing the riff to Ben Swank
4Swank's reaction to the riff

Product placement

Original caption

Jack White for ESPN. The Most Famous Seven Notes in Sports #JackWhite #TheWhiteStripes

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On-screen text

I HAD JUST BEEN CHECKING ON MY OCTAVE PEDAL MAKING SURE EVERYTHING WAS WORKING AND WHILE I WAS CHECKING IT I JUST PLAYED THAT SUCCESSION OF NOTES HEY, MEG YOU KNOW FOUR ON THE FLOOR LIKE A KICK DRUM THING AND THEN PLAY ALONG WITH THIS FOR A SECOND AND THEN THAT WAS THE RIFF AND HE WAS LIKE “HEY, SWANK WHAT DO YOU THINK OF THIS RIFF?” AND I SAID, YEAH IT’S ALRIGHT AND THEN THAT WAS THE RIFF

Transcript

I had just been checking on my octave pedal making sure everything was working and while I was checking it I just played that succession of notes I said, oh that's interesting and I was like Hey, Meg you know four on the floor like a kick drum thing and then play along with this for a second And then that was the riff And he was like “Hey, Swank what do you think of this riff?” And I said, yeah It’s alright And then that was the riff