I HAD JUST BEEN CHECKING

@officialjackwhite

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SoundTikTok sound · Seven Nation Army

Promoted product

Octave pedal

Why it worked

The video showcases a relatable creative process where a musical idea emerges unexpectedly, making it engaging for viewers interested in music creation.

Summary

Jack White describes how a riff was created by accident while checking his octave pedal. He then plays the riff for Ben Swank from Third Man Records, who asks for his opinion.

Structure

1Checking octave pedal
2Accidentally playing a riff
3Showing the riff to Ben Swank
4Swank's reaction to the riff

Product placement

Octave pedal (ACTS - its interface is operated, it generates a sound result, removing it would change what happens in the video); BOSS (APPEARS - a logo on the pedal, removing it would not change what happens in the video); Third Man Records (APPEARS - a record label name, removing it would not change what happens in the video)

Original caption

Jack White for ESPN. The Most Famous Seven Notes in Sports #JackWhite #TheWhiteStripes

More from @officialjackwhite

On-screen text

I HAD JUST BEEN CHECKING ON MY OCTAVE PEDAL MAKING SURE EVERYTHING WAS WORKING AND WHILE I WAS CHECKING IT I JUST PLAYED THAT SUCCESSION OF NOTES HEY, MEG YOU KNOW FOUR ON THE FLOOR LIKE A KICK DRUM THING AND THEN PLAY ALONG WITH THIS FOR A SECOND AND THEN THAT WAS THE RIFF AND HE WAS LIKE “HEY, SWANK WHAT DO YOU THINK OF THIS RIFF?” AND I SAID, YEAH IT’S ALRIGHT AND THEN THAT WAS THE RIFF

Transcript

I had just been checking on my octave pedal making sure everything was working and while I was checking it I just played that succession of notes I said, oh that's interesting and I was like Hey, Meg you know four on the floor like a kick drum thing and then play along with this for a second And then that was the riff And he was like “Hey, Swank what do you think of this riff?” And I said, yeah It’s alright And then that was the riff