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7.2AnimationWarning hookEntertainment
Hook
RING THAT BELL
@officialjackwhite
179.2K followers · usually 25.4K views a post
Views
179.0K
Likes
17.9K
Comments
287
Shares
774
Why it worked
The video uses a strong, unsettling visual aesthetic with a dark, rhythmic spoken word performance. The combination of eerie imagery and a nonsensical, yet catchy, lyrical narrative creates a memorable and shareable piece of content.
Summary
A shadowy figure with glowing red eyes recites a dark, nonsensical poem. The figure appears in various animated scenes, including a graveyard, a stage with flames, and playing a guitar, all while delivering the unsettling lyrics.
Structure
- 1Graveyard scene with bell
- 2Figure in front of striped background
- 3Figure in front of book and abstract background
- 4Figure in front of flames
- 5Figure holding a book
- 6Figure playing a guitar
On-screen text
RING THAT BELL
THEN WRING YOUR NECK
WRITE YOURSELF A DIME NOVEL
AND THEN WRITE YOURSELF A CHECK
SEND YOURSELF TO HELL
IN A HAND BASKET
NOW WHAT THE HECK?
I'M A PENNY DREADFUL
AND A FROZEN CHARLOTTE AND
I NEED SOME MORE SENSE
Original caption
Liam Lynch’s third take on G.O.D. And The Broken Ribs #JackWhite #NewMusic
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