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39.8Silent UGCOther hook
Hook
go where the wind takes you
@cliosnacks
12.4K followers · usually 2.5K views a post
Views
91.6K
Likes
1.9K
Comments
35
Shares
66
Why it worked
The video uses a relatable, aesthetic 'day-in-the-life' vibe that feels like a personal recommendation rather than a traditional advertisement, making the product placement feel organic.
Summary
A woman playfully spins around in a Target parking lot and store, eventually picking up a box of Clio Snacks from the refrigerated section. The video uses a lighthearted, whimsical aesthetic to showcase the product as a natural part of a shopping trip.
Structure
- 1Spinning in the parking lot
- 2Entering the store
- 3Browsing the refrigerated aisle
- 4Selecting the product
- 5Showing the basket full of snacks
Product placement
Clio Snacks are featured prominently as the only item being selected and placed into the shopping basket.
On-screen text
go where the wind takes you
Original caption
the wind always blows us to @target somehow 🤭🤭🤭
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