#Always_Ad CHECK THE MAIL!

@readysetcoupon

165.4K followers · usually 3.0K views a post

Views

11.8M

Likes

3.2K

Comments

33

Shares

145

SoundTikTok sound · original sound - readysetcoupon

View velocity

+2.8M views over 5.2d · ~550.6K/day · 5 observations

Promoted product

Always Pads

Find all the Always feminine products and menstrual information that you need in order to feel comfortable and clean every day of the month.

3 videos3 creators

Why it worked

The video effectively leverages a common consumer behavior (checking mail for coupons) and a relatable product need (period protection) to create a soft-sell promotion. The clear call to action and specific dates create urgency.

Summary

The video showcases a coupon received for Always brand pads, highlighting savings and the product's leak-free protection. It encourages viewers to check their mail for similar coupons and redeem them at retailers nationwide within a specific date range.

Structure

1Checking the mailbox for savings
2Revealing an Always coupon
3Highlighting the discount and price point
4

Original caption

#Always_Ad Mailbox Check! One of these coupons might just show up in your mailbox with amazing savings like $1.50 OFF Always Pads so you can try Always for as low as $3.99* Be sure to redeem your coupons at participating retailers nationwide from July 26th through September 5th!

More from @readysetcoupon

Product placement

Always (brand): Appears as a watermark and on packaging. Its products (pads) are shown and discussed. Removing it would change the video's topic.

Call to action

Redeem at retailers nationwide from July 26th through September 5th!

On-screen text

#Always_Ad CHECK THE MAIL! ALWAYS DELIVERS THE SAVINGS! Valid 7/26-9/5! Try For As Low As $3.99* Try Always For Up To 100% Leak-Free Protection! REDEEM AT RETAILERS NATIONWIDE JULY 26 - SEPT 5!

Transcript

Run and check your mail right now. Because I just got this amazing coupon from Always which means the savings are being delivered. I'm especially excited about this $1.50 off Always coupon because it means that you can try Always pads for as low as $3.99. These Always pads are my go-to because they offer up to 100% leak-free protection. So it's the perfect time to stock up for the season like me or give them a try. Make sure to keep an eye on your mailbox for this coupon and redeem it on Always pads at retailers nationwide from July 26th through September 5th!