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All breakouts
58.5Talking HeadOther hookLifestyle
Hook
#ALWAYS_AD
@couponingwithlexa
202.8K followers · usually 21.5K views a post
Views
1.3M
Likes
587
Comments
12
Shares
32
View velocity
+1.2M views over 19.8d · ~61.3K/day · 17 observations
Why it worked
The video effectively leverages a common consumer behavior (buying essential items) and combines it with a clear, time-sensitive discount at a popular retailer (Costco). The creator's enthusiasm and direct presentation of the savings make the promotion feel like helpful advice rather than a hard sell.
Summary
The creator showcases Always Ultra Thin Pads and Always Infinity FlexFoam Pads available at Costco, highlighting an instant $4 off promotion. She encourages viewers to stock up on these favorite products before the deal ends.
Structure
- 1Introduction to favorite Costco product
- 2Highlighting the $4 off deal and dates
- 3Showcasing Always Ultra Thin Pads
- 4
Original caption
#Always_Ad @Always From 8/24–9/20, get an instant $4 OFF Always Ultra Thin Pads and Always Infinity FlexFoam Pads at @Costco Wholesale If they're already part of your routine, this is the perfect time to stock up while the savings last!
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