the canvas

@wipbee

9.6K followers · usually 1.2K views a post

Views

24.0K

Likes

5.8K

Comments

85

Shares

145

SoundTikTok sound · original sound - solvearchive

Why it worked

The creator used a visually engaging slideshow format to showcase the artistic process, building anticipation for the final reveal of the painting. The inclusion of a common household item like Vaseline as inspiration added a relatable and unexpected element.

Summary

The creator showcases the process of creating a painting, starting with a blank canvas, then a palette of paints, and finally using Vaseline as inspiration. The final image reveals a detailed portrait of a child, with Vaseline tubs placed at the bottom.

Structure

1Introducing the canvas
2Showing the paint palette
3Revealing Vaseline as inspiration
4Showcasing the finished painting

Product placement

Vaseline Original Petroleum Jelly: it APPEARS as a small tub in the third slide and two tubs appear in the fourth slide. Removing it would not change what happens in the video.

Call to action

prints available from tomorrow on my website

On-screen text

the canvas the palette the inspo

Original caption

finally adding a new piece to my universal experience collection, raided my parents cupboard and found some petroleum jelly making me feel extremely nostalgic and being the focus point for this painting - prints available from tomorrow on my website 🫡 #artsistsoftiktok #blackart #wallart #painting #artreveal @Vaseline