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@elfyeah

3.0M followers · usually 54.5K views a post

Views

1.3M

Likes

9.6K

Comments

123

Shares

45

SoundTikTok sound · original sound - elfyeah

Promoted product

Soft Glam Satin Foundation

Shop e.l.f. Cosmetics for affordable, high-quality makeup and skincare for every eye, lip, and face. Vegan and cruelty-free products that empower your beauty.

Why it worked

The video leverages a popular creator and a relatable scenario (applying makeup) to showcase a specific product. The direct link in the bio and the clear demonstration of the product's use and selection drive conversions.

Summary

The video shows a user applying a foundation and then browsing the e.l.f. Cosmetics website to select a shade of foundation. The user navigates through product options and adds the selected shade to their bag.

Structure

1User applies foundation
2User browses e.l.f. Cosmetics website
3User selects foundation shade
4User adds product to bag

Product placement

e.l.f. Cosmetics (ACTS - its website is browsed to show products, its products are displayed and selected, removing it would change what happens in the video); Soft Glam Satin Foundation (ACTS - it is displayed, described, and selected, removing it would change what happens in the video); Soft Glam Satin Concealer (ACTS - it is displayed and described, removing it would change what happens in the video)

Original caption

only Soft Glam can protect @Sara Waisglass from that JUMPSCARE 😱😱😱 #unglammyvalley #foundationfail #softglam

More from @elfyeah

Call to action

BUY IT NOW

On-screen text

00:00 00:00:00 00:01 00:00:01 00:02 00:00:02 00:03 00:00:03 Soft 00:04 00:00:04 0.5 1x 2 5 Filter & Sort (0) 20 products GONE WRONG BEST SELLER Soft Glam Satin Foundation 3478 reviews $8 SELECT SHADE Soft Glam Satin Concealer 1108 reviews $5 SELECT SHADE NEW DROP 00:05 00:00:05 Satin Finish Medium Coverage Hydrating Lightweight Buildable Soft Glam Satin Foundation 3478 reviews 10 Fair Cool Undertone: All Cool Neutral Warm Shade: All Fair Light Medium Tan Deep Rich 1 ADD TO BAG BUY IT NOW View Details 00:06 00:00:06 00:07 00:00:07 YOU MAY LOVE 00:08 00:00:08 Soft Glam Cool 10 Fair Cool 8