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All breakouts
12.7Talking HeadProblem Callout hook
Hook
Got in trouble for taking my lunch break
@tech.with.kellie
1.1K followers · usually 10.0K views a post
Views
99.7K
Likes
961
Comments
88
Shares
9
Why it worked
The video uses a relatable workplace scenario (boss issues) and a clear solution (using tl;dv to prove a point) to demonstrate the product's utility in a native, non-intrusive way.
Summary
The creator was sent home from work for taking their lunch break. They then used tl;dv to record their meeting process and show HR that their contract allows for mandated lunch breaks.
Structure
- 1Creator gets in trouble for taking lunch break
- 2Creator decides to take a drink and go for a walk
- 3Creator uses tl;dv to record their meeting process
- 4Creator shows HR the contract regarding lunch breaks
Product placement
tl;dv: ACTS - it is used to record the creator's meeting process, which is shown on screen. Removing it would change what happens in the video. SunnyD: ACTS - the creator drinks it. Removing it would change what happens in the video.
Call to action
Use tl;dv to record all of your meetings!
On-screen text
Original caption
Use tl;dv to record all of your meetings! #usetldv #corporatelife #toxicboss
More from @tech.with.kellie
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