Product placement
Squishmallow (toy brand, appears as a plush toy and on product packaging, removing it would not change the video's narrative but would remove a visual element of the product being discussed); Target (retail store, appears as a watermark and in the background, removing it would not change the video's narrative but would remove a visual element of where the product was purchased); Squishpillow (brand of pillow and plush gift sets, ACTS as the product being purchased and demonstrated, removing it would fundamentally change the video's narrative); Sleep A Mallows (product line by Squishpillow, ACTS as the product being purchased and demonstrated, removing it would fundamentally change the video's narrative)